A US Ban on Imported Vaping Devices Could Cut Illegal Vaping by One-Third
According to British American Tobacco CEO Tadeu Marroco, if the US bans imported disposable vaping devices, sales of illegal vaping products could fall by as much as one-third. BAT estimates that unauthorized products, mainly from China, account for about
According to BAT CEO Tadeu Marroco, a U.S. ban on imported disposable vaping devices could reduce illegal vape sales by as much as one-third. BAT estimates that unauthorized products, mainly from China, account for about 70% of U.S. vape sales, harming the interests of regulated vaping brands and the traditional cigarette business. The company is pursuing two cases before the U.S. International Trade Commission (ITC), seeking to block imports of products that infringe its patents. Earlier, an ITC judge recommended issuing exclusion orders, with a final ruling expected in March, followed by a 60-day presidential review period.
“What we want to see in the U.S. is a level playing field, because on a level playing field, we know we can win,” Marroco said.
Marroco warned that any market impact may be delayed due to existing supply chains and inventory levels, meaning significant effects may not become visible until 2027. He also said the U.S. Food and Drug Administration may consider alternative regulatory approaches for vaping devices, potentially including flavored products, as the agency evaluates how to streamline the product authorization process.
Related Articles
Vaping News
Ahead of a Nationwide Ban, Hundreds of Russian Retailers Voluntarily Stop Selling Vapes
2026-04-16
Vaping News
Illegal Vape Brands Try to Evade FDA Scrutiny by Posing as “Made in the USA”
2026-04-08
Vaping News
Jordan’s New Tobacco Control Rules: Waterpipe Tobacco Market Set for Major Changes
2026-03-17