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Why Huaqiangbei E-Cigarette Counters Withdrew

In 2018, Huaqiangbei saw a surge of vaping brands like YOOZ and MOTI at retail counters, but many later withdrew as the market cooled and competition intensified.
Last year, Huaqiangbei in Shenzhen, which used to sell VR glasses, branded cell phones and smart home products counter, have begun to resell e-cigarettes. 2018, more than a dozen domestic e-cigarette companies to obtain the favor of the capital, the total amount of financing amounted to hundreds of millions of yuan. wel whale, YOOZ pomelo, magic flute MOTI, TRYMIX anyway, GOIN Valley cloud, APOC … … the emerging e-cigarette brand dazzling, just like the creation of the end of the year, the beginning of the year's most Hot entrepreneurial field. However, such a hot e-cigarette counter but suddenly withdrawn, this is why?
June 3 news, according to the national standards information public service platform shows that the "e-cigarette" mandatory national standards have been reviewed, is currently in the state of approval, the project cycle is 24 months, the date of issuance shows that it is October 11, 2017, according to the planned timetable to see, in this year's year should be released to introduce.

The national standard plan "E-cigarettes" is reported and implemented by TC144 (National Tobacco Standardization Technical Committee), with the State Tobacco Monopoly Administration as the competent authority.

Before the regulation of e-cigarettes in China is almost in a blank state, e-cigarettes are neither drugs, medical devices, nor formally categorized as tobacco. China's "Tobacco Monopoly Law" provides that the tobacco monopoly refers to cigarettes, cigars, cigarettes, tobacco, re-roasted tobacco, tobacco, cigarette paper, filter rods, cigarette filaments, tobacco machinery, vapor e-cigarettes are not among them, so the State Tobacco Monopoly Bureau did not introduce the corresponding standards and decrees for e-cigarettes, most of the e-cigarettes are in the absence of product standards, no quality supervision and no safety evaluation of “ three no ”; e-cigarette is not a drug, medical device, nor formally categorized as tobacco. Three ” state. Although the major domestic brands again and again to play genuine, safe, smoking cessation flag, as long as the day the country's regulatory policy did not come down, these advertisements are just hush.

If the national standard is introduced, may electronic cigarette counter originally into the goods, smashed into the capital will be at great risk. So the withdrawal is the best choice for the businessmen.
The counter, although withdrawn, will not affect the sale of e-cigarettes.

Many merchants have established social network relationships with their customers in physical channels such as counters and experience stores. Even if they don't do the counters anymore, they will be able to continue to provide their customers with consumable accessories such as cigarette cartridges and atomizers in the future. And through the social network to establish a group of smokers, dealers can also continue to broaden the e-cigarette online sales in the future.

Therefore, the store is no longer relevant, just leave a message to tell what flavor and concentration of smoke bombs you need, they also support cash on delivery, the next day in the province, there will be no delay in things, even atomizers can now be purchased through the online message, it is very convenient.

Now there are already a lot of e-cigarette brands, began to sell through the micro-merchant channel, we are also thinking that if there is any change in policy, at least the online channel can also avoid certain risks.

Shenzhen has a number of electronic cigarette brands are still mainly for Europe, North America and South Asia market, relying on export-oriented, after all, these areas have not introduced strict regulatory measures on electronic cigarettes, the product will also be more popular in the market. At present, some low-end e-cigarette brands of about 100 yuan, also began to face the Pakistani and Nepalese markets, sales are quite substantial.

Regardless of how regulations are regulated and standardized, the demand for e-cigarettes from consumers who are good at taking a puff will not diminish, and the market outlook for e-cigarettes is still promising.

H
HNB Editorial Team

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