RELX launches the “RELX RECYCLE PROGRAM” in Japan: return old products to receive

The leading vape brand “RELX,” loved by more than 20 million users in over 70 countries worldwide, has launched its first global disposable product recycling initiative in Japan, the “RELX RECYCLE PROGRAM.” As the first phase of the program, a special booth at the food event “Haruyoshi Bridge Kushi Yokocho,” held at the plaza on Haruyoshi Bridge in Nakasu, Fukuoka, from December 28 to 30, will accept used RELX products for recycling.

Under the “RELX RECYCLE PROGRAM,” customers who return 10 used RELX products will receive a new product, the “RELX MagicGo.”

RELX MagicGo uses the world’s most advanced S1 ceramic coil and is a nicotine-free, tar-free disposable product. Compared with traditional cotton coils, it delivers 95% greater vapor stability and a 35% improvement in flavor (※2), and has been well received by many VAPE users since September 2023.