BAT Korea Promotes Environmental Protection, Beautifies Urban Spaces Through Flower Bed Initiative

British American Tobacco Korea is actively engaged in Environmental, Social, and Governance (ESG) initiatives. Currently, it has established 20 flower beds in over 10 areas including Jung-gu and Gwanghui-dong in Seoul to prevent littering and improve urban landscapes.

According to a report by Naver on November 22, British American Tobacco Korea is actively engaged in Environmental, Social, and Governance (ESG) initiatives. Currently, it has established 20 flower beds in over 10 areas including Jung-gu and Gwanghui-dong in Seoul to prevent littering and improve urban landscapes. 

BAT is also transforming tobacco materials into eco-friendly paper and has planned and organized the "Flower Basket BAT" campaign, which aims to enhance the overall urban environment by placing flower beds in areas where littering and cigarette butt disposal are habitual.