BAT Bulgaria Holds Events to Mark First Anniversary of glo? Smoke-Free Product Launch

British American Tobacco Bulgaria held simultaneous celebrations in Sofia, Plovdiv, and Varna to mark the first anniversary of the launch of its smoke-free product, glo?.

According to a report by Trud on November 12, British American Tobacco Bulgaria held simultaneous celebrations in Sofia, Plovdiv, and Varna to commemorate the first anniversary of its smoke-free product, glo?. 

In the past 12 months, the company has launched the latest smoke-free devices and a smoke-free product line based on Louis Pasteur tea plants, veo?. At the event, new generation products such as glo? HYPER AIR and the limited edition Hyper X2 City Lights were also unveiled for the first time.

Mira Malekova, CEO of British American Tobacco Bulgaria, stated, "We are committed to reducing environmental impact while protecting consumer health by providing lower-risk smoking alternatives." 

The event featured several industry celebrities and included special display segments and rewards for glo? devices, as well as a celebratory cake for the "birthday" of the glo? smoke-free device.