JTI to step up international investment with focus on heated tobacco category

JTI has decided to expand its international investment activities in the potential reduced-risk products market, particularly in the heated tobacco product category. This will help achieve the company's sustainable development strategic goals.<\/p>

According to insider news, Japan Tobacco International (JTI) has decided to expand its international investment activities in the potential reduced-risk products market, particularly in the heated tobacco product category. This decision aims to align its business practices with its strategic goals towards a sustainable future. <\/p>

JTI's Executive Vice President and Chief Financial Officer Vassilis Vovos stated that JTI's strategy is to maintain its dynamic growth path in the traditional tobacco product category while decisively entering the rapidly growing heated tobacco market.<\/p>

The global heated tobacco market is valued at €14 billion, and the company's goal is to capture about 15% of the international market share within the next five years.<\/p>