Smoore CEO Chen Zhiping: Persist in Your Dreams to Achieve Great Success

Chen Zhiping, Chairman and General Manager of Smoore, was born in 1975 in Yiyang, Hunan. He holds a bachelor's degree in marketing from Tongji University and an EMBA from China Europe International Business School. He has served as a sales manager at Shanghai Shangke United Technology and Shanghai Fudan Guanghua Technology.

He has stated that responsibility is essential; with responsibility comes the establishment of one's dreams. Once you have a dream, you must persistently pursue it while being inclusive and loving towards those around you. This will foster a team, and through continuous reflection and improvement, great achievements will surely follow. Strive for a common dream and work hard for the happiness of all employees. (Note: Source from Smoore's official website)

Shenzhen Smoore Technology Limited

Shenzhen Smoore Technology Limited was established in 2009 and is one of the companies engaged in the research and production of electronic vaporization devices. It was listed on the New Third Board in December 2015 and has gradually formed a dual-engine drive model of ODM and APV proprietary brands. In 2016, 2017, and 2018, Smoore achieved operating revenues of 726 million, 1.566 billion, and 3.434 billion respectively, with net profits attributable to the parent company of 125 million, 220 million, and 785 million during the same period. In 2018, Smoore was listed among Shenzhen's top 500 enterprises, and by the end of 2018, it proposed to terminate its listing on the New Third Board and plans to transition to a public listing.

Smoore's subsidiaries include Dongguan Maike Electronic Technology Co., Ltd., Shenzhen Maike Brothers Technology Co., Ltd., Hong Kong Smoore Industrial Co., Ltd., and SVR INC. Additionally, one of the largest publicly listed lithium battery companies, EVE Energy, is one of Smoore's shareholders. The parent company is mainly responsible for the research, production, and sales of e-cigarettes; Dongguan Maike Electronic and Shenzhen Maike Brothers are primarily responsible for e-cigarette production; Hong Kong Smoore Industrial is mainly responsible for overseas sales of e-cigarettes; and SVR INC is mainly responsible for e-cigarette research and sales.

ODM Business: The company provides design and OEM manufacturing services, where clients own the brand and are responsible for market control, marketing, branding, and distribution. Products are mainly sold through traditional cigarette market channels, such as gas stations, convenience stores, and tobacco specialty counters in large supermarkets. Major ODM clients include Nu Mark LLC (Philip Morris International's e-cigarette brand), Japan Ploom Tech (Japan Tobacco), and domestic brands like RELX, YOOZ, Funn, VFOLK, bink, VANGO, and VLADDIN.

APV Proprietary Brand Business: The advantage of APV lies in the large-capacity battery that provides more powerful functions, as well as features like digital display frequency and voltage adjustment. The proprietary e-cigarette brands include Vaporesso, Renova, and FEELM, with Vaporesso's entire line of best-selling products registered in all 28 EU member states. The Vaporesso brand primarily relies on offline experience stores for sales, forming a certain market scale and terminal customer influence in overseas markets.

Smoore's two main ceramic heating element atomizers are the CCELL ceramic atomizer and the FEELM ceramic atomizer. The ceramic heating technology uses special ceramics and porous co-firing technology with heating materials, produced through high-temperature sintering, resulting in a special heating element with high thermal efficiency. The ceramic material atomizer can also solve the issue of burnt coils, avoid carbon buildup, and can be cleaned, offering a longer lifespan compared to ordinary atomizers. Currently, microporous ceramic heating elements have become standard in most high-quality pod systems.

1. CCELL Ceramic Atomizer

The CCELL atomizer uses a microporous ceramic design, integrating the heating wire with the ceramic through high-temperature co-firing. CCELL is used in multiple e-cigarette brands, such as Vaporesso and Renova.

2. FEELM Ceramic Atomizer

FEELM combines a metal film with a ceramic conductor and won the Global Golden Leaf Award in 2018. It has now been updated to the fourth generation of ceramic honeycomb atomizers. The recently released RELX Alpha uses the latest FEELM 2.0 black ceramic atomizer.

Other core members of Smoore include:

1. Director and Secretary Qiu Lingyun, born in 1976, graduated from Shanghai University with a bachelor's degree in Industrial Foreign Trade. He has served as project manager at Shanghai Yidian Niukang Technology, sales manager at Shanghai Shangke United Technology, and general manager at Shanghai Pugao Investment;

2. Chairman of the Supervisory Board Xiong Shaoming, born in 1971, graduated from Wuhan University of Technology with a bachelor's degree in Material Management. He has served as director in the financing department of Hubei Monkey King Group and in the infrastructure office of Beijing Business Administration College, joining Smoore in September 2009;

3. R&D Director Pan Weidong, born in 1976, graduated from Hubei University of Automotive Technology, and previously served as deputy general manager at Shenzhen Youhesheng Communication Technology Co., Ltd.