Vaping News · VEEV

Philip Morris Launches VEEV in South Africa, Expanding Smokefree Portfolio

H HNB Home2025-10-21Views 322Source HNB Home

According to BizCommunity, Philip Morris South Africa (PMSA) launched the VEEV vaping device this week, completing its three-product smokefree portfolio in South Africa alongside IQOS heated tobacco and ZYN nicotine pouches. This makes South Africa one of

According to BizCommunity, Philip Morris South Africa (PMSA) launched the VEEV vape this week, completing the company’s three-product smokefree portfolio in South Africa alongside IQOS heated tobacco and ZYN nicotine pouches. This makes South Africa one of only 20 countries worldwide to offer all three products, highlighting PMSA’s commitment to providing adult smokers with science-based alternatives to combustible cigarettes.

Jonathan Kwak, Director of Smokefree Products at Philip Morris South Africa, said the launch “offers adult smokers more choices than ever before when considering scientifically substantiated alternatives to smoking,” and represents a key step toward eliminating cigarette use. Philip Morris International said it has invested more than $14 billion globally in smokefree product research and development since 2008, and these products are now available in 97 markets, with more than 41 million adult consumers using them worldwide.

Kwak emphasized that quitting all tobacco and nicotine remains the best option, but said that fully switching to smokefree products can significantly reduce exposure to harmful chemicals produced by tobacco combustion. “By continuously expanding our product range, we aim to accelerate South Africa’s transition to a smokefree future and align with the harm reduction principles already adopted in other areas of public health,” he said.

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HNB Editorial Team

HNB Home focuses on heated tobacco and vaping industry coverage, including product reviews, brand information, and global market updates.

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