RELX to launch full-chain recycling program in Japan: trade 10 old products for 1 new one

E-cigarette brandRELX is launching a full-chain recycling program in Japan, allowing consumers to exchange 10 old products for a new one, contributing to environmental protection and building a green future.

According to news from Japan's Prtimes, RELX will launch the "RELX RECYCLE PROGRAM" (悦刻 recycling program) in Japan.

The article states that the RELX RECYCLE PROGRAM is the first full-chain recycling project that includes manufacturers, brands, delivery companies, waste management companies, retailers, and consumers, aimed at protecting the Earth's environment and positively impacting personal lives.

Information released indicates that the RELX RECYCLE PROGRAM will recycle used RELX products from consumers, and if consumers return 10 old products, they will receive a new product, the "RELX MagicGo." It is reported that the RELX MagicGo is a zero-nicotine disposable e-cigarette product.

 RELX MagicGo｜Image source: Prtimes

In addition to having permanent recycling windows at locations such as the "RELX VAPE & NEWS STAND" in Shibuya, Tokyo, the RELX RECYCLE PROGRAM also plans to hold recycling events in major cities across Japan. The first recycling event will take place from December 28 to 30 at the Haruyoshi Bridge Plaza in Nakasu, Fukuoka City.