Reynolds American executive reshuffle: Wade appointed Senior Vice President of Strategy and Transfor

Reynolds American Inc. has appointed Wade Huckabee as Senior Vice President of Strategy and Transformation, responsible for developing and implementing the U.S. strategy, effective January 1, 2024. Prior to this, Huckabee was appointed as the Global Revenue Growth Officer in 2022, responsible for accelerating BAT's sales and category goals in key global markets. He also held various leadership positions in finance, revenue and profit management, and strategic accounts at Hanesbrands and Keurig Dr Pepper. In his new role, Huckabee will lead and oversee Reynolds' strategy, including key pillars related to business, organizational, and regulatory strategies.<\/p>