JUUL seeks U.S. launch approval for new mint-flavored pods, has submitted PMTA application to FDA

The American electronic cigarette brand JUUL Labs is seeking U.S. launch approval for its new mint-flavored pods and has introduced a user age verification system to gain FDA approval.

According to a report from Newsmax on December 19, JUUL Labs stated that it is seeking authorization from the U.S. FDA to allow its new mint-flavored pods to be marketed, which require users to verify their age.

In June 2022, JUUL's electronic cigarettes were briefly banned in the U.S. because the FDA believed JUUL Labs failed to demonstrate that the sale of its products was appropriate for public health. However, following an appeal by JUUL Labs, the FDA suspended the ban and agreed to conduct further review of JUUL's marketing application.

The company's newly launched mint-flavored pods contain a nicotine concentration of 18mg/ml, which is part of JUUL Labs' latest submission for a tobacco product market authorization (PMTA) to the FDA.

In July of this year, JUUL Labs submitted an application in the U.S. to launch an electronic cigarette equipped with unique pods to prevent counterfeiting and restrict underage use. This electronic cigarette was launched in the UK in 2021, marketed as the JUUL2 system.

The new mint-flavored electronic cigarette pods contain a safety microchip that requires age verification before use. The device can be locked by users at any time to prevent unauthorized use. To reduce social sourcing risks, JUUL Labs stated that it will limit the number of mint-flavored pod devices that each age-verified user can purchase, activate, and use.

However, so far, the FDA has only authorized 23 electronic cigarette products for sale in the U.S., all of which are tobacco-flavored. The FDA has rejected mint-flavored electronic cigarette applications from several well-known manufacturers, including British American Tobacco, and those companies are appealing these decisions.