Chill Brands' Chill ZERO Vape to Enter UK's Top Five Supermarket Chains in 2024

Chill Brands Group has announced a significant agreement with one of the top five supermarkets in the UK to sell its innovative Chill ZERO nicotine-free e-cigarette products in 1,500 chain supermarkets across the UK.

With this promotion, Chill ZERO e-cigarette products will be sold at over 2,100 locations in the UK, including independent and chain stores. Since its launch in August, it has achieved total sales and purchase orders exceeding £1.85 million (including VAT).

The promotional plan will begin in the first quarter of 2024.

Callum Sommerton, CEO of Chill Brands, commented: "I am incredibly excited and proud to announce that we have reached an agreement to sell our Chill ZERO e-cigarette products in a major UK supermarket.

"This milestone not only signifies a significant leap in revenue for Chill Brands but also serves as a strong testament to the appeal of our products and the strength of our brand.

"These retail locations provide a high-visibility platform for our products, enhancing their sales potential while increasing recognition of the Chill brand.

"We look forward to entering their supermarkets and convenience stores in early 2024, further solidifying our position in the market."

To facilitate the promotion and support the rapid expansion of its sales channels, Chill Brands has secured a supply chain debt financing facility from major shareholder Jonathan Swann.

This £1 million facility will help acquire inventory and push products into new stores, alleviating the cash flow impact of the company's expansion.