PMI's Heated Tobacco Product IQOS ILUMA Set to Launch in Montenegro

  IQOS ILUMA will launch in Montenegro.

According to a report from vijesti on November 23, Philip Morris International's heated tobacco product IQOS ILUMA will be launched in Montenegro this month.

This IQOS ILUMA also introduces the new SMARTCORE INDUCTION SYSTEM? technology, which heats tobacco through induction without combustion, reducing the production of harmful substances.

Montenegro is a mountainous country located in the southwestern part of the Balkan Peninsula in Europe, on the eastern coast of the Adriatic Sea. To the northeast is Serbia, to the east is Kosovo, to the southeast is Albania, to the northwest are Bosnia and Herzegovina and Croatia, and to the southwest is the Adriatic Sea.

According to Statista data, the revenue of Montenegro's e-cigarette market reached $1.3 million in 2023; the market is expected to grow at an annual rate of 4.14% (CAGR from 2023 to 2028); the popularity of e-cigarettes in Montenegro is surging, with more locals and tourists embracing this alternative to traditional smoking.