BAT Korea Holds ‘2023 glo Art Competition,’ Winner to Be Chosen by Online Consumer Voting

British American Tobacco Korea (BAT) is hosting the gloTM electronic cigarette brand "2023 glo Art Competition," with the final winning entries to be determined by online consumer voting ending on the 26th.

According to a report by Naver on November 19, the final winning entries of the "2023 glo Art Competition" hosted by BAT Korea will be decided through consumer online voting ending on the 26th. 

This online voting will focus on nine selected works that have undergone internal review and evaluation, including illustrations and graphic art in various styles. The final five winning entries will be chosen based on consumer online voting (70%) and brand evaluation (30%), and are planned to be produced and sold as a "glo Art Competition version" early next year. Consumers can participate in the voting through glo's official Instagram before the 26th. 

A BAT representative stated, "The works in this art competition express the image of glo in a novel and innovative way through consumer participation, enhancing communication with consumers and showcasing a new look for glo."