Philip Morris International launches IQOS ILUMA series in Bosnia and Herzegovina

  Philip Morris International has launched the IQOS ILUMA series in the Bosnia and Herzegovina market.

According to news from Oslobodjenje, Philip Morris International has launched the heated tobacco product IQOS ILUMA in the Bosnia and Herzegovina market.

This product uses SMARTCORE INDUCTION SYSTEM? induction heating technology, eliminating the need for blades and cleaning.

The new IQOS ILUMA device will be available for sale in IQOS stores starting November 10. Currently, 36.2% of PMI's net revenue comes from smoke-free products sold in 82 markets worldwide.

The company estimates that since its launch in 2014, approximately 27.4 million smokers have started using IQOS, with about 19.7 million having quit smoking permanently. The company's goal is to have smoke-free alternatives sold in 100 markets by 2025; by 2030, net revenue from smoke-free products will exceed two-thirds.