HEXA becomes Belgium's No. 1 vaping brand

According to media reports, HEXA has become Belgium’s No. 1 vaping brand. The company recently showcased multiple products at the InterTabac 2023 trade show in September, with a focus on its pod-based pod systems and disposable vaping devices.

“After taking the top position in Belgium in the two major categories of pod systems and disposable products, HEXA has rapidly expanded its products into the broader European market,” a press release said. In response to the growing popularity of disposable products across Europe, HEXA launched HEXA Go, which is now available in Belgium, Germany, the Netherlands, and Estonia.

The related press release noted that the technology supplier for HEXA pod and disposable products is FEELM, and that its new disposable product passed review under the EU TPD (Tobacco Products Directive) regulations at launch. The release added that HEXA Go currently holds more than 50% of the disposable vaping market in Belgium. The product is equipped with the FEELM Max 800+ disposable solution, while HEXA’s pod vaping devices have captured more than 70% of the market share in that category.