Philip Morris International launches IQOS ILUMA series in Malaysia

Philip Morris International (PMI) Malaysia has officially launched its heated tobacco product IQOS ILUMA in the market, which includes three different series of products.

According to Newsarawaktribune on November 6, PMI Malaysia has officially launched its heated tobacco product IQOS ILUMA in the market. 

PMI states that IQOS ILUMA features a user-friendly design and the latest induction heating system, providing a consistent experience and addressing consumer pain points. 

IQOS ILUMA offers three devices in Malaysia: IQOS ILUMA PRIME, IQOS ILUMA, and IQOS ILUMA ONE, each incorporating new induction heating technology but with different designs to allow adult users to choose based on their needs and preferences. 

The company stated that IQOS ILUMA aims to encourage more smokers to switch to better alternatives and has taken an important step in the effort to achieve a smoke-free Malaysia.