“Gold Bar” Brands Keep Appearing: Is the UK Vaping Market Going Gold?

At the exhibition, it was discovered that several brands, including AU GOLD and GOLD MARY, have electronic cigarette designs that are almost identical to the well-known disposable electronic cigarette brand GOLD BAR, all adopting a "gold bar" shape.

[Reported by Two Above from Birmingham] From October 27 to 28, Two Above found at the UK electronic cigarette exhibition that multiple brands launched electronic cigarette products with golden packaging, resembling shiny gold bars, creating a strong atmosphere of "wealthy style".

GOLD BAR booth | Image source: Two Above

At the exhibition, it was discovered that several brands, including AU GOLD and GOLD MARY, have electronic cigarette designs that are almost identical to the well-known disposable electronic cigarette brand GOLD BAR, all adopting a "gold bar" shape.

AU GOLD booth | Image source: Two Above

AU GOLD booth | Image source: Two Above

GOLD MARY | Image source: Two Above

In response, Two Above inquired about GOLD BAR's perspective on this trend. The staff on-site stated that due to the relatively unique concept and design of their gold bar electronic cigarette products, their business has been developing smoothly. They were also proud to discover so many brands adopting similar design styles at this exhibition.

According to observations by Two Above, GOLD BAR's products were initially quite popular in the Middle Eastern market. By mid-2023, their products began to gradually emerge in the UK market, with many electronic cigarette shops starting to sell related products.

GOLD BAR booth | Image source: Two Above

GOLD BAR representatives told Two Above that they previously focused on disposable electronic cigarettes, but recently they have noticed the potential of the pod market and plan to quickly launch pod products. Additionally, they plan to expand their product line to include open systems and e-liquids to meet the diverse needs of consumers.