Western Australia Government Grants AUD 375,000 to Support Anti-Vaping Campaigns

Cancer Council WA has launched its e-cigarette prevention campaign, “Fresh Air,” with funding support from the Western Australian government. The campaign is primarily aimed at young people and highlights the health impacts of vaping.

According to a report by Australian media outlet Miragenews on October 25, the new vaping prevention campaign “Fresh Air,” launched by Cancer Council WA, has officially gone live to educate young people about the health effects of e-cigarette use. 

The Western Australian government has provided AUD 375,000 in funding for the project, enabling Cancer Council WA to further develop and expand the campaign. 

The “Fresh Air” campaign is designed to expose the hidden harms behind vaping to young people aged 14 to 24. Research shows that vaping has a relatively high level of social acceptance among youth, and its flavors and taste profiles also make it seem more appealing than cigarettes.

The ads will run across multiple channels including social media, streaming services, and mobile apps, and will direct people to the “Fresh Air” website for more information and tips on quitting.

Western Australian Health Minister Amber-Jade Sanderson said that in addition to containing nicotine and a range of other toxic substances, vaping products are designed to appeal specifically to young people.

“People who vape are up to nearly three times more likely to start smoking. That’s why we must do everything we can to protect the health of young people,” Amber said.