After crossing into vaping for six months, CEO of a major Indonesian cross-industry channel redefine

High-end interviews INTERVIEW

Interview: Mr. Zhuang Anan, CEO of VAPORLAX, a major Indonesian distributor

Interview time: August 2023

Profile /Profile/#p#Pagination Title #e#

VAPORLAX TECHNOLOGY INDonESIA CEO PT, Chinese name Mr. Zhuang Anan, is a professional with rich experience in retail marketing Well-known entrepreneur.

It started as a small mobile phone company until 2017-2018 became Huawei's national distributor in Indonesia, and then becameGelin YundaIndonesiae-cigarettesNational Dai. Its Vaporlax Indonesia has also expanded in several major provinces in Indonesia since February 2023. For example, Riau Province (Pekanbaru), Riau Islands Province (Batam), DKI Province (Jakarta), East Java Province (Surabaya), and Central Java Province (Semarang). It will then be expanded to some provinces in the planning stage, such as West Kalimantan, North Sumatra, South Sumatra and Sulawesi.

Currently, the total number of Vaporlax stores and Vaporlax partners has reached 300 points.

Foreword /introduction

Disposable Will there be a day when you will rise in Indonesia?

Indonesia Huawei was the former national generation, but different channels turned arounde-cigarette industry, has become the largest agent distributor of Green Yunda in Indonesia, and will gradually open the market at one time.

In August 2023, When the CVIC team visited the market in Jakarta, Indonesia, they paid a special visit to PT (Chinese name Mr. Zhuang An 'an), CEO of VAPORLAX, a major Indonesian e-cigarette distributor, and conducted an exclusive interview with him. President Zhuang said in an interview that there will be great opportunities in Indonesia at one time in the future, but there is still a way to go at this stage. Because the Indonesian e-cigarette industry is at a leapfrog stage, users are not aware of one-time simplicity. However, with development, it is expected that there will be great opportunities at one time, and this time point may be 2-3 years.# p#pagination title #e#

(Interview with President Zhuang, CEO of Green Yunda Indonesia)

Its impact on Indonesiae-cigarette marketVery optimistic, and its company is also constantly deepening Indonesia's layout, pointing out that 300 points will be laid out to 1,000 - 1,500 points in the future. What is interesting is that its company's current best sales are one-off, especially in some scenarios.

PART-1

It has opened more than 300 points in Indonesia and will expand in the future!

How do giant channel merchants from different industries who have been in the industry for half a year lay out the market?

Talking about the layout of the company, President Zhuang said that last year, the boss of Green Yunda came to Indonesia and started talking about cooperation, and then worked together to improve the Indonesian market. Currently, we mainly represent Green Yunda's VAPORLAX products.# p#pagination title #e#

(Interview video, talking about the company layout)

President Zhuang specifically talked about the company's situation during the interview," In addition to Indonesia, our VAPORLAX products also sell well in some regions in the United States, Europe, Australia, and South Korea."

The company's products mainly include disposable bomb replacement, disposable oil filling, andsmoke oil。Among them, there are more than 30 flavors of tobacco oil, and more than 10 flavors are generally made first.

For one-time use, the number of small mouthfuls is mainly 800 mouthfuls, 3ML; there is a larger mouthfuls, 6ml and 2000 mouthfuls.

#p#pagination title #e#

(Interview video, talking about tobacco oil)

President Zhuang said that Indonesia currently has a large number of open oil filling accounts for the market. Therefore, we also plan to launch an open oil filling and ammunition replacement category next month.

Currently, its company has opened more than 300 locations in Indonesia. The cores are distributed in Jakarta, Surabaya, Batam Island, etc.

He said that currently there are 5 professional stores in its 300 points, and most of the others are counters, coffee shops, e-cigarette shops and other models. It also fully cooperates with bars, cafes, restaurants, and family convenience stores. Among them, the family plans to visit 10 stores first, and the family has more than 100 stores in Indonesia.

President Zhuang said that this month he is also planning to expand markets in cities such as Semarang, West Kalimantan, Sumatra, and Bali. It plans to expand to 1,000 - 1,500 stores in the future.

PART-2

One-time sales are the best, and a single store can reach 90,000 sales!

When talking about store operations, Mr. Zhuang said that it is quite good to grow every month. The daily amount is 3,000 yuan, and one store also has sales of 90,000 yuan a month.

It said that because the VAPORLAX brand has just been launched in Indonesia, it is expected to see faster growth in the future.

The ones with good sales are one-time. Because some users prefer one-time simplicity, they don't need to be as troublesome as oil filling. Especially in different scenarios, users prefer different consumer products. For example, some high-end users will like simple consumption. Therefore, in Indonesia, it is not that there is no market at one time, but that the right consumption scenarios must be selected, because users 'consumption capabilities and habits are different in different scenarios.

Gelin Yundazhuang President

President Zhuang said that our one-time tastes are localized and in line with users 'demands. Moreover, in terms of taste, Indonesia likes to be sweet.

It is also recommended that more China manufacturers come to Indonesia to experience it first, so as to create products that better match the local market.

PART-3

How much does it cost to open a specialty store in Indonesia?

When asked what conditions and costs are needed to become a distributor of the company, Manager Zhuang said that generally opening a specialty store requires an initial investment of 200,000 yuan, including all decoration, operation model and supply of goods. But this does not include rent. However, we will attach great importance to service and equip specialized sales staff for training.

Talking about local rent, President Zhuang said that our specialty store, like ours, has 180 square meters in Jakarta and 90,000 RMB a year. It's not expensive, but it's not cheap either.

PART-4

Indonesia, the next step will be a one-time market!

When asked how China could enter the Indonesian market at one time, President Zhuang talked about his views and expressed optimism.

He said that there should be a great opportunity in Indonesia at one time, but the development is currently slow.# p#pagination title #e#

Looking back on the journey of e-cigarettes in Indonesia, it was more troublesome to play with big cigarettes in the past, and then I felt that it was better to inject oil. But in Indonesia, it is also felt that the tobacco market is slowly declining. However, open oil filling is prone to oil leakage and it is troublesome to change parts. The next step should be a one-time market, but it will take a while.

At present, Indonesia's one-time growth rate is not so fast, and it is still mainly filled with oil. Under this background, it is estimated that it will take 2-3 years to reach a one-time growth rate. With the one-time penetration, users gradually feel that one-time penetration is relatively simple and less troublesome. Buy it as soon as you use it, which is more in line with the main trend of regional consumption!

Faced with the increasing trend of globalization, President Zhuang expressed his willingness to cooperate with CVIC.

(Large channel merchants always express their willingness to cooperate with CVIC)

(Photo taken after the interview)

We hope to obtain more market information such as China manufacturers from CVIC, including information on products and technology changes.