BAT Officially Launches Zero-Nicotine VUSE GO 700 in Japan, Sells 10,000 Units During Two-Month Tria

Priced at 980 yen (approximately 50 RMB).

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[Two Supreme News] According to Japanese media reports, British American Tobacco Japan (BAT Japan) launched the new zero-nicotine e-cigarette VUSE GO 700 on August 21. This product will only be released sequentially on Amazon.co.jp. The price is 980 yen (approximately 50 RMB).

Image source: VUSE official website 

Vuse Go 700 comes in 8 flavors, with mint ice, grape ice, classic regular, and green apple flavors launched on August 21, and blueberry ice, watermelon ice, mango ice, and strawberry ice flavors launched on September 11.

According to reports, since April, BAT has conducted a limited trial sale of the zero-nicotine version of the disposable e-cigarette "Vuse Go" series in four flavors. Approximately 10,000 units were sold out in about two months, with about 90% of users expressing a willingness to purchase in the future, exceeding the company's expectations.

References:    【1】 BAT Japan launches new zero-nicotine model "Vuse Go 700" with 8 flavors