Penetration is still far from enough; Poland’s e-cigarette market is set to heat up this autumn

Recently communicated with a Polish channel provider, who said that" the Polish market is still okay at present."

Poland is an important potential market in Europe, its number of smokers ranks third in Europe. 33% of Poles are smokers, second only to some countries in Greece and Bulgaria.

poland

It is reported that Poland will host some important events in Septembere-cigarettesEvent, this may be a peak point in the Polish market. Like Warsawvape ExpoAccording to the news revealed from its official website, nearly 60 brands participated. Poland, which holds events every year, has also become an important venue for e-cigarettes. Moreover, Poland is also an important channel distribution point in many Eastern European countries. With Warsaw gradually becoming a commercial center and having very convenient transportation hubs with Czech Republic, Slovakia, Austria, Hungary, Slovenia and other countries, Warsaw has become a new commodity distribution point in Europe.

01

Poland has large market space.

Poland is a country with a high proportion of smokers in the EU system, and most of them are between the ages of 25 and 40. There are many male and female consumers, which determines Polande-cigarette marketspace.

In Poland, more and more consumers tend to use e-cigarettes instead of cigarettes. Especially since 2016, and earlySegrey、aspire、Kanger、jiruiOther companies have increased their efforts to develop the Polish market.

According to Polish data, Poland will maintain a compound growth rate of more than 10% in the next five years.

At the same time, the Polish market, close to Central Europe and Germany, has a bit of the German market style and has a high acceptance of e-cigarettes.

02

Dozens of brands will gather in Poland.

Judging from the recently announced list of exhibitions in Poland this year, including ESMOO, FLONQ, VAPES BARS, MoCompanies such as nSTER LABS, Blacout, A-SENSE, VAMPED, and NEXT LEVEL will participate.

Judging from the booth, there are about 60 locations.

Judging from some online channels in Poland, OXVA, Hellvape,VAPORESSOBrands such as Vandy Vape are exporting new categories in Poland.

Moreover, it focuses on light carrying, with large batteries, fast charging, distinctive color design, and air flow regulators, display screen, current battery power, battery power, operating mode, and even screen rotation, brightness adjustment or display color change functions to tell the battery how many minutes it takes to charge to 80-100% time. Large equipment also adopts a pillar-less structure, allowing both novice and veteran users to easily complete assembly. Some #p#pagination titles #e#with charging treasure and liquid storage tankslittle YanPlay.

03

Has an important market in Poland at one time.

A special survey of some online stores in Poland found that most of the items exposed were still one-off. Especially such as Tornado, Crystal, Elf Bar and others.

According to Poland's TRAVELLER SHOP data, Quizz,vapmod, MYbar Nano, Crystal, BRO, SALTICA Breeze, etc. have a very high shelf rate. Moreover, most of the water bottles have more shapes.

In addition, other Polish channels, such as vapekorner, myvapor and other platform channels, see Tornado, LAY BUY, ELUX, Last Mary, Gold Bar, ZOVOO Drag Bar, Biffbar, Dr Frost Bar, Hyppe, SMOK VVOW, Elf Bar, Nasty Fix, etc., which are more popular.

Polish consumption patterns

On the market The number of mouths generally exists from 800 to 10,000 mouths. The author specifically investigated information from a Polish channel dealer. He said that Poland currently focuses on one-time sales, and all of them have 5000 or even 10000 market demands.

In terms of shops, you can actually see many e-cigarette shops in large shopping centers, supermarkets, and supermarkets in Warsaw. For example, Poland's first MYVAPOR e-cigarette store is located in the Mokotów business district in Warsaw.JOYETECH、Eleaf、WISMEC, Smoktech and other brands, as well as boxes, consoles,the cartridge、atomizer, coils and other practical e-cigarettes.

Store display The way is a bit like a mobile phone store.

Poland's channels include e-cigarette stores, convenience stores, gas stations and other forms. They need to apply for a certificate to operate, and the procedures are relatively complicated.

According to the survey, the most frequently used social media in Poland are YouTube and Facebook.

04

Poland's e-cigarette policy

Poland, E-cigarettes are allowed, but there are restrictions. E-cigarettes are classified as tobacco product control.

In Poland, e-cigarettes not marked with customs clearance marks are used in commercial transactionssmoke oiland innovative products are not allowed. To comply with packaging requirements, the packaging must carry a written warning about nicotine addiction. The use of e-cigarettes is legally prohibited in hospitals and public transportation. Prohibition of sales to persons under the age of 18e-cigarette products。

Consumption tax is payable. In 2018, the Polish Parliament approved the Consumption Tax Law to tax e-cigarettes and heated tobacco products. The tax base for liquids used in e-cigarettes, whether nicotine or non-nicotine, is the volume of the liquid expressed in milliliters. The consumption tax rate is set at 0.5 zlotys (0.23 euros) per milliliter.

Poland has banned online sales of e-cigarette products since adopting TPD in 2016, but most stores have websites that can provide click-to-pick services.

Poland, Eastern European country, northeastern Central Europe, more than 37 million people, of whom more than 1 million use e-cigarettes. Per capita GDP is very high, and many people go to Germany to work, which is destined to have close connections with Central European countries. In terms of income, especially after joining the European Union, Poland's per capita income is now more than 7000 US dollars, which has been rising.

The development of the Polish market and the lack of large locale-cigarette brandsThis is also the reason why Chinae-cigarette enterprisesAnother effective way to expand the European market!