Stunning: Nearly 300 Brands in the Brand-New U.S. Vaping Market Data

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United States carries globale-cigarettesHalf of the market is worth paying attention to.

Today, the" New Forces of Atomization "specifically learned some data from overseas websites,#p#paginated title #e# You can have a overview of the U.S. market.Although the European market has developed rapidly in the past two years, the U.S. market still accounts for a considerable proportion. For example, according to Statista's forecast, Europe in 2023 Revenue from the electronic atomization segment reaches US$10.26 billion; but the U.S. market quota will reach US$9 billion in 2022. It can be seen that 2023 will still focus on the U.S. and European markets.

Sales in the first and second months were amazing, increasing by nearly 50% in three years.

Compared with some countries, where sales are only 10 million units a year, the United States reaches this standard in a month.

According to the US CDC (Centers for Disease Control and Prevention) Data, electronic atomization sales in the United States increased from 15.5 million units in January 2020 to 22.7 million units in December 2022, an increase of nearly 50% in three years, and one-time sales exceeded replacement bombs. As of the end of 2022,#p#pagination title #e# disposable electronic atomization sales account for more than half of the U.S. market.

(US data)

Moreover, in December 2022, the disposable market was dominated by flavors other than mint, accounting for 79.6%; tobacco flavor and mint flavor accounted for 4.3% and 3.6% respectively. In terms of categories, from January 2020 to December 2022, Proportion of cartridge replacement cigarette sales dropped from 75.2% to 48.0%, and the proportion of one-time sales increased from 24.7% to 51.8%, has exceeded the bomb replacement type. Among them, non-tobacco flavors have the fastest growing sales; Mint flavor pre-installed #p#pagination title #e#the cartridgeThe market dominates, with fruit and confectionery flavors dominating the disposable market. Includes fruit, clove/spice, candy/sweets and chocolate flavors.

In terms of major brands, in the past four weeks ended December 25, 2022, the top five brands are VUSE,JUUL、ELFBAR、NJOY、Breeze Smoke。Among them, Elf Bar became the best-selling disposable brand in the United States. Elf Bar is now available in the United States EBDESIGN is sold. But at the beginning of 2022, 14.5% of people said that the commonly used brand wasPUFF Bar, followed by Vuse (12.5%), Hyde (5.5%) and SMOK (4.0%). This has obviously changed.

The author learned from some logistics companies that there have been many orders for electronic atomization exported to the United States recently. This phenomenon also shows that the demand in the United States is still huge.

Second, the number of brands has surged.#p#Pagination Title #e#

The number of brands in the market shows the degree of competition in the market. At present, the number of electronic atomization brands in the United States is close to 300.

According to the United States (CDC) data, the United Statese-cigarette brandsThe total number continues to grow. From January 2020 to December 2022, the total number of e-cigarette brands in the U.S. market increased by 46.2%, from 184 to 269. In 2 years, it has attracted half of the brand's entry. Enter.

3. Monthly sales are millions of dollars.

Monthly sales of electronic atomization fell due to strengthened regulation in the United States, but may not have declined in essence.

According to the US CDC data sales, data shows that from May 2022 to December 2022, total sales of electronic atomization in the United States dropped by 12.3%, but compared with the beginning of 2020, sales are still millions of dollars higher. In response, the CDC attributed the decline in sales to multiple factors, including the health department's efforts to regulate e-cigarette sales, and other factors such as "a one-time surge in the number of large mouthfuls." At the same time, this data is limited to the sales performance of traditional brick-and-mortar retailers. It is possible that sales did not actually decline, but shifted to other channels, such as online orders and electronic aerosol stores that are not included in the company's sales data.

In this way, the U.S. market is not just about physical retail.

Fourth, high penetration rate.

Among global smokers, the electronic atomization penetration rate in Europe and the United States is in the range of 10-30%, while in my country it is only about 3%.

Especially in the United States and Europe, electronic atomization penetration rates are very high. According to one display, in terms of market penetration, the global electronic atomization penetration rate is expected to reach 7.3% in 2022, of which the United States leads the world in penetration rate, which is expected to reach 30%, followed by the United Kingdom. 27.6%, the European market is led by France and Italy, with 17.5% and 11.5% respectively.

According to 2020 statistics, the penetration rate of electronic atomization among adults in the United States is approximately 19.6%, that is, approximately 4.9 million adults use electronic atomization. The United States currently estimates that the number of electronic atomization users is 11.1 million.

Fifth, the convenience store channels are amazing.

According to data from IRI, a market research firm in Chicago, electronic atomization sales in convenience stores in the United States in 2022 will be US$6.93 billion, an increase of 9.3%. Product sales reached 438 million units, and the average customer unit price was US$15.82. According to the market size of nearly US$10 billion in the United States, convenience stores account for nearly 7 billion. It can be seen that a large number of channel models in the United States are convenience stores.

Based on this model of convenience stores, many convenience store dealers in the United States are expanding electronic atomization. A dealer called RACE TRAC holds more than 500 convenience store resources. Moreover, the popularity of the convenience store model is based on the fact that many consumers choose electronic atomization due to inflation, especially in the United States.

The United States, as China's largest exporter of electronic atomization, still attracts much attention in its market. However, under the current background of strong supervision in the United States, Many companies are also actively expanding their electronic atomization market share into the European market! The European and American markets are still the responsibility of the global market!