Vaping Companies Sponsor Football Teams

European intelligence has learned that recently, the English football team Blackburn Rovers and other teams have promoted e-cigarette companies through sponsorship agreements. The club stated that its jersey sponsorship with Totally Wicked has entered its sixth season. "Blackburn Rovers and Totally Wicked both advocate that e-cigarettes have a positive and proven role in supporting the reduction and eventual eradication of smoking in the community." It is reported that this Blackburn-based e-cigarette company also sponsors the St Helens Rugby Club. This time, Totally Wicked will continue to serve as the jersey sponsor for Blackburn Rovers for the 2023/24 season.