Vaping brand vitavp: VITA x IG collaboration edition

The domestic vaping brand vitavp held the launch event for its Vita 2.0 at the Taihua Wutong Hotel in Shenzhen. At the event, its only electronic cigarette product was unveiled, and the famous rapper MC HotDog released his new album titled "Trash," attracting attention from the industry and vaping enthusiasts.

The "Waste" co-branded versatile atomizer continues the minimalist design style of vitavp, based on the 2.0 version of the product, featuring an aluminum alloy forged one-piece body with a delicate and comfortable green skin-like coating. The front of the device is also printed with the black words "Waste" and "MC HOTDOG" from the album. The collision of green and black gives the product a more visually striking impact.

Why collaborate with "Waste"? According to Wei Yi, the new album "Trash" by Chinese rap master MC HotDog expresses a rap attitude: "Trash" is a pursuit, a carefree attitude after subverting outdated values. This aligns perfectly with vitavp's slogan - Now Play.

"Waste" does not mean what we intuitively think it means. "Trash" is more like a luxury, representing independence, freedom, and a carefree lifestyle after shedding life's pressures. Its new personality statement enriches consumers' product choices, satisfying the diverse pursuits and understandings of electronic cigarette culture among different groups.

Founded in 2015, vitavp initially focused on the research and sales of e-liquid products and large vapor devices. In early 2017, it began developing small vaping products independently. The entire research and development cycle lasted nearly a year and a half. The product was launched in 2018.

It is worth noting that by the end of 2018, it completed a financing round of 10 million yuan, with the investor being the "internet celebrity" founded Pusi Capital by Wang Sicong. The investment in vitavp not only demonstrates Pusi Capital's confidence in the electronic cigarette industry but also its optimism about the "vitavp" brand.

The collaboration with MC HotDog not only validates vitavp's brand strength but also greatly accelerates vitavp's process of optimizing brand layout and expanding market influence.

Wei Yi explained that on one hand, through cultural collisions between different brands, product design can continuously draw inspiration and innovate, creating products that enhance brand value. On the other hand, brand collaborations capture popular trends, allowing the target audience to explore more possibilities within the collaborative elements. More importantly, it enhances consumer dependence and trust in the brand, guiding smokers towards a safer and healthier lifestyle.

In addition to launching the co-branded product "Waste" in collaboration with the music industry, vitavp also partnered with the well-known domestic esports club IG to launch the co-branded product "Ji."

Wei Yi stated that vitavp plans to continuously explore in the fields of music, gaming, art, and fashion brands, actively implementing brand development strategies to enhance user attraction and attention. While continuously meeting user needs and preferences in quality and taste, we strive to create popular co-branded products that consumers love.