LAMI vape

preface

In recent years, the scale of the domestic electronic atomization market has expanded rapidly. Data shows that the domestic market size in 2013 was only 550 million yuan. By 2020, the size of China's e-cigarette market will increase to 8.33 billion yuan, with an eight-year compound annual growth rate of 72.5%. Currently, the number of domestic smokers ranks first in the world, but the penetration rate of electronic atomization products is less than 1%, indicating that the electronic atomization industry has broad development space, and the market size is expected to exceed 10 billion yuan in 2021.

At present, the users of electronic atomization products are mainly young and middle-aged male groups, and quitting smoking and replacing cigarettes are their main purposes of use. According to iiMedia Research survey data, in 2021Q1, domestic electronic atomization users are mainly male, accounting for 64.9%; the age is mainly young and middle-aged, accounting for nearly 70%. More than half of users believe that electronic atomization products can alleviate nicotine dependence, and electronic atomization products taste diversity is also an advantage to attract users. In addition, battery life, oil change convenience and price are the main directions that users expect electronic atomization products to improve.Among them, heating and non-burning equipment has obvious advantages and is expected to become a new growth point in the industry.

Heating and non-burning equipment is a product that is less harmful than traditional tobacco and has similar taste, and is very popular among users. According to iiMedia Research survey data, in February 2021, among domestic electronic atomization product users,35% of users prefer heating and non-burning products。User demand drives the development of the product market. It is estimated that the market size of heating non-combustible products in China will reach 2.30 billion yuan in 2021.

According to public information, domestic large and medium-sized tobacco companies in Sichuan, Hubei, Yunnan, Guangdong, Jiangxi, Chongqing and other countries and their research institutes have deployed new tobacco fields through initiative or cooperation to develop heated non-combustible products.

It is reported that the high-end electronic atomization brand "Laimi" is invested and controlled by Wuyeshen Group. As a high-end flue-cured tobacco brand in China, Wuyeshen brand was founded in 1999. It has carried out project cooperation with the former Meizhou Cigarette Factory (now Guangdong China Tobacco Industry Company) with cigarette technology with independent intellectual property rights. The Wuyeshen brand is produced by Meizhou Cigarette Factory, and Wuyeshen Company is responsible for technical support, brand building and marketing.Wuyeshen GroupFocusing on the tobacco industry for 22 years, we have a very strong ability to integrate global scientific research resources, especially in the traditional tobacco, flavors, and e-cigarette industry chains, achieving a closed-loop layout of production, marketing and research products.

At the end of 2020, Laimi officially launched the heating and non-burning product "ZERO Zero Plus". In mid-February 2021, it announced the first phase of the Xinhuo Intelligent Manufacturing Factory wholly owned by Wuyeshen Group and put into operation in Dongguan. Through several months of market cultivation, Laimi's HNB products have shown astonishing growth rates and currently occupy one of the best market shares in the domestic low-temperature herbal medicine market.

What is ZERO zero plus

Laimi ZEROAdd zero #p#pagination title #e#It consists of low-temperature heating equipment and low-temperature herbal tobacco bombs. There are currently eight known flavors of low-temperature herbal tobacco bombs.

The packaging of cryogenic heating equipment is very simple (see the picture below)

what you see is what you get

Packaging *1

Heating rod *1

Charging cable *1

Instructions *1

The pole body shell adopts aviation aluminum and anodization process. It is charged using the currently widely used TYPE C charging port. It has a built-in 900mAh capacity battery, which can be used continuously for about 10-14 times after full charge.

The detachable design and ceramic heating rod make it quite easy to clean later. The automatic cleaning function can be activated by pressing 5 times within 2 seconds when the power is off.

#p#Pagination Title #e#

Press and hold the button for 2 seconds to turn on the machine. The three-gear temperature adjustment function can switch the output power through the on and off button by pressing the on and off button three times within 2 seconds.

【swipe left and right to see more】

Laimi ZEROzero plusThe upper left corner of the package is marked in a particularly eye-catching way with the nature of its non-tobacco products and whether it contains nicotine.

Different colored rings on the right represent the number of components, and are also clearly marked on the lower left.

According to Xiaobian's interview, old users of Laimi prefer to use numbers to express the categories they want to buy, such as 313, 515, etc.

3: Represents aroma intensity

1: Represents mint ingredient, which can also be called coolness

3: How much nicotine does it represent?

#p#Pagination Title #e#

In addition, there are two mint coffee products with zero nicotine content-ZERO×.

An eye-catching word "extract" on the side tells everyone that this product uses real coffee extraction entirely, not a blended essence. Extraction from real coffee can make its taste closer to the original aroma of coffee.

Opening the packaging, ten neatly arranged packs of cigarette bombs came into view. Each small packet was prominently marked with its ingredients and a sign prohibiting use by minors under the age of eighteen.【To make an aside, Laimi still takes good care of minors. Xiaobian saw a long time ago that Laimi launched a Mini programs specifically used to register customers with real names and identify whether they have reached the age of purchase.】

Experience and suggestions

The packaging is very convenient to remove. Look at the silky feel of the little assistant when it is removed, tsk...

Some details of opening the packaging can also be seen in the top and bottom pictures. The small editor no longer takes up more space on the packaging, and everyone can look at the pictures.

Let's talk about the actual experience:

#p#Pagination Title #e#After the cigarette bomb is inserted into the device, press it for a long time until the device works. The waiting time is not long. When you can smoke, not only will the indicator light remind you, but the device itself will also vibrate to remind you to smoke! The end of the interaction will also end with a vibration, reminding you that this round is over here. Stop smoking, there will be no reaction if you smoke any more.

The overall heating efficiency and uniformity of the needle-type ceramic heating device used are very good.

The overall experience of human-computer interaction is quite good, and the functional settings of the buttons are reasonable, but users who are new to it may not be particularly clear about how to adjust the output power, so it is recommended to make improvements in this regard.

In fact, the device will never be ZERO.zero plusThe real core of the company is the smoke bomb. As Raimi ZERO with the background of the Five Leaf God and its two major production bases,zero plusIt's the best thing on cigarette bombs.

ZEROzero plus, for heating without burningNon-tobacco cigarette bombsDue to its special handling method, the cigarette bomb does not contain tobacco substances and belongs toLegally sold heated non-tobacco cigarettesLook clearly!? ? Yes? ? Okay? ? ? Law? ? Yes!

Xiaobian received five flavors of ZERO this timezero plusCigarette bombs are 353, 313, and 515 with smoke aroma as the main theme, and 530, and 350 with coffee as the main theme.

These three flavors with smoke aroma as the main theme have added nicotine in terms of taste experience, so in terms of throat hitting and smooth throat,[Xiaobian likes to be cold] 515 has the strongest throat hitting feeling and stronger impact; 353 is Xiaobian's favorite, the key point is that it is cool enough, which can also bring a strong sense of satisfaction and satisfy Xiaobian's paranoid hobby of coolness. The smoke aroma can also meet daily needs; Compared with the other two models, the 313 is more moderate. Xiaobian boldly speculated that the 313 should be the most popular flavor purchased in Rami's physical stores at present. The excitement is not as strong. In terms of taste, it does not have the strong "tobacco" flavor and throat stimulation of 515, nor is it as cool as the 353; the so-called moderation is king, so Xiaobian should be right to guess that it is the most popular one.（Don't jump out and slap the face here) The overall feeling brought by these three smoke bombs with smoke aroma as the main theme is very good, and the degree of restoration and realism are very good (#p#pagination title #e#I still like it cold), for a non-tobacco herbal cigarette bomb that does not contain tobacco substances, Xiaobian feels that he can get a high score of 8 points. Well, 353 is 9 points. Don't ask why, but he just didn't read it!

The two flavors with coffee as the main theme completely abandon nicotine, and the aroma of coffee extracted entirely from real coffee is integrated into them. The difference between 530 and 350 is nothing more than the difference in coolness and coffee concentration. Xiaobian has the habit of drinking coffee. People familiar with Xiaobian know that Xiaobian loves to make hand-made coffee, such as Guixia, Huaquui, etc.(I'm not asking you to give me coffee beans. If you really want to give me coffee beans, I won't stop you. Blue Mountain or Rose Summer will do）。When I have time in summer, I will make myself a cup of ice extract and take a sip. The aroma of coffee, the fragrance of flowers, the bright acidity, and the sweet aftertaste. Tsk tsk…

The difference between 350 and 530 is more like the difference between iced coffee and ice drops for Xiaobian. 530 is equivalent to iced coffee. Put the ice cubes into a coffee cup, and then pour the prepared coffee with a concentration slightly higher than that of ordinary hand-brewed coffee into it. The ice cubes are blended into the coffee, and the taste will be absolute when you take a sip. The 350 is more like ice drops and requires a special ice drop pot to make it. Pour ice cubes and purified water into the upper layer of the ice drop cup, adjust the speed of the water drops, and let the cold water drops slowly extract the original aroma of coffee. The two methods have their own merits and flavors.【If you want to discuss making coffee by hand, you can go to Xiaobian for a private chat alone. This doesn't take up space, and it seems that it takes up quite a lot. hehe…】

Xiaobian has quite high requirements for the taste of coffee. This ZEROzero plusAfter heating, the taste actually has a little milky aroma. The overall feeling is the feeling of pure coffee with the aroma of milk. As the smoking time increases, the coffee and milk aroma will fade away, and there is still a little smoke aroma in it. The overall feeling is still good, but if the power is turned to the maximum and the suction force is too large, the aroma will separate. I don't know if this is just Xiaobian's personal feeling or if others will have it. I suggest everyone can try it, but then again, this is just tasting slowly, and it's no fun chewing peony.

Write at the end;The emergence of low-temperature herbal products has made up for the gap in the existing market and reasonably avoided some of that. Let's not say that. It is unclear how HNB, which accounts for 35% of the e-cigarette market, will develop in China next, and how much low-temperature herbal medicine can get among it. It is foreseeable that as the market becomes more mature and the supervision of various departments is put in place, the public's prejudice against e-cigarettes will become less and less, and the market will become more mature. Given that the future is still in the future, each family is cultivating external skills while also needing to practice more internal skills, so that those who master can create a future.