MYST Has Secured Rights to 18 Bored Apes; First Limited Edition Product, Bored MYST Ape, Launches
MYST has released the first limited edition Bored Ape, numbered 3765.
The Bored Ape Yacht Club is a trending digital art collection overseas, with the initial sale of 10,000 Bored Apes, each unique. Buyers can freely apply them in various derivative creations.
Some of the Bored Ape copyrights purchased by MYST.
With limited releases, trendy genes, and creative freedom, the Bored Ape Yacht Club has skyrocketed in popularity. NBA stars like Stephen Curry, Josh Hart, LaMelo Ball, NFL star Franklin, and artists like Yu Wenle, Lin Junjie, Chen Bolin, Wu Jianhao, Huang Licheng, and Snoop Dogg have all queued up to buy apes. Reports indicate that Curry spent $180,000 to buy an ape head for his avatar.
MYST CEO Thomas Yao revealed, "Compared to fleeting trends, digital art collectibles are more of a technology. For individual users, they can reflect personal belonging and value in the virtual world; for artists, they can better control content, protect copyrights, and encourage more excellent creations."
Co-creation and sharing, MYST is ready to play this way.
Since the policy changes in March, the industry has rapidly entered a downturn. Some brands have retreated, stopping store openings and subsidies, operating in a laid-back manner; others have expanded wildly, desperately competing. Maintaining vitality during this soft period and avoiding boredom while continuing to develop nicotine Y has become a new operational idea for MYST products.
The reason for choosing Bored Apes in the first batch, according to MYST, is that "in MYST's cross-border innovation, we focus on the tone and style of the IP, and whether the IP has the potential to inspire more interaction and re-creation. This Bored Ape meets all our expectations." It is reported that the 18 Bored Apes purchased by MYST will be renamed "Bored MYST Ape" for related development.
Before the launch of the Bored Ape new product, MYST pre-released an online co-creation activity, offering 12 Bored Ape images for free to users and inviting everyone to engage in derivative creations. Within three days of the activity's launch, over 10,000 people created more than 12,000 avatars.
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The first released atomizer features the Bored Ape numbered 3765, paired with a minimalist white design. The vape pods include MYST's two most popular flavors: Lemon Chill and Sweet Green Bean Paste.
Along with the new product, MYST has also launched limited edition merchandise from the Bored MYST Ape series. The first merchandise, a Bored MYST Ape mask, is now officially available. MYST will also gradually release canvas bags, baseball caps, and other merchandise featuring Bored Ape designs, creating a relaxed and enjoyable MYST lifestyle, integrating creativity into all aspects of life.
MYST brings popular overseas innovative IP to the domestic public, helping Chinese consumers stay at the forefront of the new consumption culture wave through co-creation with users.
Will this fresh, participatory, and identity-rich IP ape blend with MYST allow the technology-focused MYST to break through and gain popularity? Let’s wait and see.
