Choosing Boulder Means Understanding Both Its Quality Control and Its Persistence
The origin of electronic atomization products can be traced back to before 2003. After nearly 20 years of continuous updates and iterations, breakthrough scientific research progress in the field of atomization, and the rapid transformation of the market after capital entered the industry in recent years, the rapid expansion of stores around the world have evolved into alternative products that are well known and then used by adult consumers today.
In terms of the choice of electronic atomization brands, many physical shop owners regard "Boulder" as the first choice for their products and a sustainable development cooperative brand. It not only positively affirms the advantages of the Boulder brand and its products, but also reflects the "understanding of the industry, understanding the product". Only by adhering to the pragmatism of long-term doctrine can a brand become a true "partner" and bring you more and longer-term advantages. For consumers,"high-quality quality control" and "high cost performance" determine whether a product enters the "pre-selection plan". How to distinguish between excellent quality and how to trace the source of cost performance?
Electronic atomization products may seem to be a simple electronic product structure, but if you go deeper, you will understand that they still need to continue to innovate and keep pace with the times, and need a strong sense of social responsibility. When consumers understand and try to purchase a product, in addition to hard factors such as the price and appearance of the product itself, consumers have always been picky about their preliminary understanding of the brand's strength, as well as their taste, reduction, throat strike, etc. Among them, whether the atomizing liquid and the atomizer can cooperate harmoniously, and whether the tacit understanding with the host can be interdependent are all conclusions that require long-term experience accumulation and a lot of money and manpower spend a lot of time to study.
01
The "mystery of quality" in the core area of atomization
Atomizing liquid is called the "core area" of electronic atomization products, and it is also one of the key points of competition among major brands in the industry. In more general terms, the atomized liquid determines its taste, amount of mist produced, throat feeling and experience. The selection of raw materials for atomizing liquid is also an important point. The distinction between advantages and disadvantages of raw materials directly affects each next step and the final experience; the ratio of atomizing liquid is also very important, not only needs to be carried out on a single atomizer. Proportion allocation and adjustment, we must also debug various basic data in different atomizers, and then through long-term and extensive testing and improvement, invite feedback from different community experiencers to finally adjust a more complete and more suitable product for the user experience.
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The quality of the atomizing liquid has already determined the acceptance of the product by consumers. As an "oil factory" known as a "science student", Bode has a higher control over the quality selection and core application of atomizing liquids than the industry level. Platinum not only created a new type of "sea salt nicotine", but also developed "Fisher-like L-levorotine atomizing liquid" in 2020. It is a landmark representative product for the electronic atomization industry and the atomization field. "Fisher Oil", as the first technology discovered and used by Platinum, has been continuously praised by consumers since its early days of use. Not only that,"Fisher Oil" also has the characteristics of increasing smoothness and improving lasting satisfaction for products.
02
Taste Traceability Center's "Construction Solutions"
For the atomizer, which is a carrier of atomizing liquid, it is also a particularly important point for brand products. Large-capacity atomizing bombs have never been the main type in the market. The reasons are nothing more than major factors such as "technical realization difficulties" and "too fast taste fading". Due to the low temperature at which butyl salt and spices are volatilized, when the amount of liquid inside the atomizer bomb is too large, the taste will become more and more diluted, and it will be difficult to ensure consistency in taste and reduce the degree of reduction; large-capacity atomizer bombs From a technical perspective, it is a technical barrier that is difficult to achieve. Due to the excessive internal pressure of the atomizer bomb, problems such as easy leakage, condensation inlet, and incomplete atomization may occur.
The industry and consumers already have a certain understanding and understanding of Platinum's products. At present, the atomizer capacity of products in circulation on the market is about 2.5ML, while the capacity of amber atomizer is uncharacteristically a large-capacity product of 3.5ML. The capacity and volume of the atomizer are not the bigger the better. The increase of the two will lead to an increase in the probability of condensation inlet, oil leakage, paste core, etc. However, Platinum uses the core technology it has mastered to use the new atomizer structure and atomization The combination of liquid, ceramic atomizing cores, etc. not only greatly reduces the probability of common problems on the premise of increasing capacity, but also further improves the taste.
#p#Pagination Title #e# In the same year, Platinum increased the capacity of its product KATE to 2.6ML, and upgraded the atomizer structure twice. When the industry was difficult to purchase raw materials, it chose to "increase the quantity without increasing the price" to improve the user experience. sense. For consumers, cost-effectiveness is also one of the ways to select products. Through the calculation method of ml/price, Platinum not only ensures quality selection, but also relatively reduces the price system, putting aside the technical level aside. In terms of cost-effectiveness of selected products, Platinum also demonstrates its "big factory style" and strong strength。
03
The "sustainable development route" endorsed by brand strength
The era of fast food has come to an end. The improvement of industry brands not only requires a large enough voice volume and a group with a high enough acceptance rate, etc., to gain a firm foothold on the industry track and move forward steadily. Only brands that know how to accurately segment the target audience can go longer. The research and development of brand core technologies needs to continuously break through barriers, effectively target industry pain points, continuously improve product details and taste system based on consumer experience feedback, and carefully prepare products based on consumer concepts, thereby improving consumers and brands. Only by virtue of fit and user stickiness can we occupy market share better and faster and increase effective conversion rates.
On September 8, 2020, Platinum officially submitted nine PMTA applications to the U.S. Food and Drug Administration (FDA). In addition to hundreds of thousands of pages of written materials, the application fee was as high as 130 million yuan. On November 12, Platinum received a notice from the FDA, stating that the nine PMTA applications submitted by Platinum had passed the substantive review stage. On September 8, 2021, the FDA rejected 98% of the applications, and the stock with a high probability of approval was only 2%. Platinum is a brand between these 2%, which means that Platinum will stand on the same starting line as international giants such as "JUUL","British American Tobacco", and "Imperial Tobacco". In terms of the US atomization market share, As the only company with a "state-owned background", Platinum will redefine the layout of the American atomization market.
It is not difficult to see that Platinum's strength, strong financial resources and background in scientific research can fully illustrate Platinum's persistence and patience in "fighting to the end" with nebulizing liquids, technology, etc. The so-called Fisher Oil, which has the momentum of "dominating the crowd", is just a by-product of many research and development experiments to cater to the PMTA application process and achieve better results in reducing the intake of butyl salt.# p#pagination title #e#
04
The "supporting policy system" for brand investment promotion
As far as today's electronic atomization industry is concerned, the policy support systems of different brands for physical investment promotion have been "fully demonstrated" in recent years. Exaggerated subsidy amounts can be seen everywhere, and strategies to store stores at low cost are emerging one after another. Does the seemingly high subsidy amount need to be divided and deducted using potential regulations at the "class level", and is it a strategy of "no silver here"? False publicity, these brands that are not recognized by the industry "fish in troubled waters" are one of the potential reasons for the continuous turmoil in the industry market.
Whether the subsidy policy between brands is credible has long been given the answer. As early as 2020, Platinum launched a high subsidy policy of 660,000 yuan, and again increased the subsidy price to 128W in the same year, and increased the rent subsidy to 6 months. There is no so-called "sales performance" compliance, and there is no need for the so-called "task plan" completion rate. In Platinum's new franchise system, it is a "direct subsidy" that has gold content and rejects routines. It is equivalent to establishing an "account" for the customer's store, in which the amount of rental subsidy income is included. Customers can use this fund to purchase goods at the "pickup price" rather than "retail price subsidy". Comparing the obvious differences between "retail purchase" and "pickup price purchase", if calculated according to the "retail price subsidy" policy, Platinum will exceed one million yuan in terms of rent subsidy alone, which is not counting the overall calculation of other subsidies.
