As the Vaping Market Grows, How Can Traditional Tobacco Sales Improve Performance?

  The rise of e-cigarettes has posed a significant impact on traditional tobacco sales, and the e-cigarette market is currently developing rapidly. In this context, traditional tobacco sales need to focus on two fundamental aspects: product innovation and market promotion.

From the perspective of product innovation, tobacco sales need to think about and solve two key issues. The first is consumer experience, particularly flavor. The second is the characteristics of the times, such as intelligence and personalization. Currently, several new tobacco product research institutes have been established in Hubei, Hunan, Yunnan, Henan, Shandong, etc. Based on this, we can say that the core framework for the technological research and development of new tobacco products in the industry has basically formed. The establishment of these institutions serves several purposes: first, to promote high-level cooperation and establish strategic partnerships with universities, research institutes, and key enterprises; second, to leverage the traditional advantages of the tobacco industry, with significant advancements in the sensory quality of e-liquids; the progress of e-liquid in China has been achieved through the efforts of our tobacco industry, which has a solid foundation in this area; third, to concentrate talent advantages and build a research team that spans interdisciplinary fields such as electronics, structure, and materials.
 

From the perspective of market promotion, currently, some companies still primarily rely on offline tobacco specialty stores for product distribution. However, in the increasingly dominant information age, we should actively enhance online network promotion. One important aspect is to establish and maintain our company's WeChat public account. From the public accounts launched by tobacco companies, they can generally be categorized into the following types: first, relevant and useful to the audience. For cigarette retail customers, marketing tips, methods for storing cigarettes, and techniques for identifying counterfeit cigarettes are practical content. Second, professional knowledge to answer questions. Previously, rumors circulated online about tobacco companies using "paper strips instead of tobacco strips," which negatively impacted the industry. The "Oriental Tobacco Report" WeChat public account provides authoritative and professional answers to common questions, educating those unfamiliar with tobacco. Third, leveraging hot topics to express ideas. For example, around the hot topic of "customized consumption," we can explore the connections between tobacco and customization, discussing what the arrival of the customization era means for tobacco companies and what they can do, and potentially extending related services and products. Fourth, giving back to society to shape a positive social image. Tobacco companies' WeChat public accounts should confidently promote the social welfare activities they undertake to build a good corporate image. Of course, operating a public account is not simply about creating content output and user reading as a one-way relationship; it should be developed into a community sales network that fosters interaction between the operating entity and users, increasing user engagement.

In summary, the current rise of e-cigarettes presents not only a challenge for traditional tobacco but also a positive incentive for traditional tobacco sales. We should conduct thorough research and effective promotion to achieve a new leap in tobacco sales!