How to Promote New Vaping Products: 12 Marketing Strategies for Vaping Companies

Electronic cigarette new how to promote, the electronic cigarette industry is very fast, basically every few months there are new products out, electronic cigarette new how to promote where to start. For many electronic cigarette companies is a difficult problem, especially for some small team operation of the enterprise, not only lack of funds, and lack of talent, but also lack of channels. So, there is no ready-made marketing tools can be directly applied, the answer is yes. The so-called marketing tools, can also be called marketing approach, marketing game, marketing skills, marketing ideas, marketing thinking, there is no pejorative component. In fact, no matter how it is called, it is a legitimate way of publicizing with a view to achieving the goal.

　　Recently, many bosses in the industry directly to China's electronic cigarette information platform Jack to talk about the product, market and marketing issues, which is the most concerned about the main piece of marketing. The bosses said, "Jack, can you teach us some valuable dry goods in a simple and rough way! We are very willing to spend money to learn and improve. Some bosses are very quick, click directly to Jack send tens of thousands of red packets. Here, thank you very much so love to learn and generous and sincere BOSSes. Today, Jack spent a little time for you to summarize 12 kinds of current industry common, or can consider using some marketing techniques, I hope to help you. Of course, marketing requires a paid investment, and an ongoing one at that. Any marketing that seeks to be free will not be effective and no one will want to work with it. 　　First, the artwork exposure

　　Drawing exposure, refers to the conceptual drawings, design drawings of the heart product. When the new product from the creative concept to the design drawings out, the company will design concept drawings rendered very beautiful, beautiful, called the so-called spy photos, virgin photos, etc., and then through the WeChat circle of friends, WeChat group, Twitter, Facebook and other social platforms to focus on the exposure of the one hand, on the one hand, can quickly get attention to improve the new product's pre-heat, so that consumers have a sense of anticipation. On the other hand, it can collect the market's view of the new product, evaluation, according to this information on the new product to do the later modification.

　　 The Chinese e-cigarette information platform believes that large companies are more concerned about the market's response and pay more attention to the analysis of data.

　　Second, crowdfunding

　　Crowdfunding, simply put, is the use of well-known platform endorsement on the fundraising, on the one hand, to solve the problem of product development, marketing and other funding gaps, on the other hand, for the new publicity campaign to improve the market heat. Domestic mainstream crowdfunding platforms, including Jingdong and Taobao.

　　At present, crowdfunding is more for the later product listing to do publicity paving. As to whether the money can be raised, the real amount of money raised, the manipulator has a number in mind.

　　Product Review

　　

　　

　　2、According to the evaluation form, the evaluation is divided into text evaluation and video evaluation.

　　Text review refers to the evaluation of new products in the form of articles.

　　3, according to the way of comparison, there is another kind of review called comparison review, refers to the comparison of two or more different brands of similar products, pointing out the disadvantages of other people's products, focusing on highlighting the advantages of their own products. Characteristics: rubbing hot spots, rubbing big brands.

　　China's e-cigarette information platform found that this approach is currently used a lot, the effect is also better, almost every company in the industry are using.

　　Fourth, the news public relations

　　News public relations, mainly refers to paid press releases, content forms including product reviews, new products, awards, financing, listing, cooperation and so on. The platforms for PR include major mainstream or local news portals, mainstream PC websites in the industry, WeChat public numbers and self-media platforms.

　　At present, this approach is used a lot, the effect is also better. 　　Fifth, the announcement statement #p# pagination title #e#

　　The so-called announcement statement refers to the release of notices about public service activities, termination of cooperation, discontinuation of production, price control, recall, infringement complaints, acquisitions, financing, cooperation, etc., which can cause immediate exposure in the industry in a short period of time and increase attention.

　　Of course, the content of the announcement must be true.

　　VI. Micro-Short Video

　　Micro short video, including online live broadcasting and publishing micro video, refers to the use of short video platforms to promote the video form of real people and real products, sharing, powder absorption, cash. The rise of short video media platforms provides a new mode of publicity for various industries, especially for apparel and electronic consumer products is a very rare opportunity.

　　Currently, the mainstream short video platforms include Shutterfly and Shake it.

　　VII. Advertising Sponsorship

　　Advertising sponsorship, divided into event sponsorship and film sponsorship.

　　1, sponsorship, refers to the activities of sports, real estate, mobility, entertainment and other activities through the funding of sponsorship, to obtain the right to the title of the event or the right to host the event, and then to achieve the purpose of publicity.


　　 In other words, the company's brand, products and scripts appear in a certain plot in the movie and television. 　　Sponsorship, the general cost is very high, only large companies can afford to pay. According to China Electronic Cigarette Information Platform, SMOK, New Yikang, Zorgye, Ovation, Aizhuo and other well-known companies in the industry have used this type of publicity.

　　Social welfare, refers to the enterprise actively participate in some social welfare undertakings, such as donations to schools. Public welfare activities, not only can reflect an enterprise's sense of social responsibility, but also improve the visibility and reputation of the enterprise.

　　Within the industry, SMOK, Aizhuo, Sigray and other companies have engaged in public welfare social activities.

　　Nine, offline exhibitions

　　Offline exhibitions, including domestic exhibitions and overseas exhibitions. For the e-cigarette industry, exhibitions are a relatively effective way to promote offline, not only can you communicate with customers face-to-face, collect customer needs and information, but also understand the products of your peers. The effect of a local exhibition can also directly reflect the market situation of the region, or even the country.

　　At present, domestic e-cigarette companies will be the main business on foreign countries, so many companies often have to go to overseas exhibitions.

　　
　　Forums and salons include industry summit forums, industry salons, industry standards and norms, investment and financing and industry chain industry exchanges. Forum salon, is the electronic cigarette industry in recent years, held the most intensive activities, not only industry associations hosted, there are major domestic exhibition organizers also hosted.
　　Regarding these types of industry meetings, it is recommended to attend every meeting, and have the opportunity to sponsor the best co-organizers. Generally speaking, this kind of meeting is for the bosses of enterprises upstream and downstream of the industrial chain, and the persons in charge of each department, so if you utilize it well, you can directly docking, exchange and cooperation.

　　XI. Recruitment of Agents
　　Recruitment agent, refers to the recruitment of a province or region of the agent, to assist the company to the region's market for new product promotion and development, to increase market share.

　　Small success, rely on individuals. The market is so big that it is impossible for one person to do a good job. China's e-cigarette information platform that if you want to do to spread the new product to all over the world, want to do more business, you need to recruit agents to cooperate, either the national general agent, or the agent of certain provinces. Of course, recruiting agents, not only need to have sales targets, there is a good market price control, both to maintain the interests of the company, but also to protect the interests of the agent.
　　Of course, if you want to recruit e-commerce agents, this needs to be coordinated with offline and online prices, otherwise it is easy to cause the price mess.

　　Twelve, other play

　　1、Financing.XXX enterprise strategic shares, get XXX how much financing, A round, B round, C round

　　2、Acquisition. Acquisition of XXX enterprise

　　3、Cooperation. Reach strategic cooperation with XXX enterprises, sharing technology, channel cooperation.

　　4、Listing. Internal reform of the company, listing on the new three boards

　　Cross-border cooperation, acquisitions, financing and listing, is the electronic cigarette industry in the past two or three years began to appear more business behavior, which also reflects a trend in the industry.

　　Finally, Jack added that the above marketing play, not necessarily comprehensive, correct, and not always suitable for everyone. Of course, applicable to other smart hardware, electronic consumer industry products. Interested in exploring the electronic cigarette industry product promotion can WeChat exchange: vapeos#p#Page title#e#

　　Note: The above knowledge content, completely from the Chinese electronic cigarette information platform original debut, without permission prohibited reproduced to the major self-media platform. Thank you for your cooperation.