New RELX Product: RELX Alpha Pre-Sale Begins

New RELX Product: RELX Alpha Pre-Sale Begins

On March 18, the latest generation of RELX's pod-based vaporizer, the RELX Alpha, began pre-sale on platforms such as Tmall and JD. From the leaked product images, the RELX Alpha adopts the design concept of "round sky and square earth"—the body features smoother lines, a narrow and sharp waistline, enhancing both aesthetics and grip. In terms of flavors, it introduces new options, including upgraded mint and classic tobacco flavors, as well as new pods like Mango Pomelo Sago and Lychee Ice, with the previously popular Mung Bean Ice flavor also available.
 
This new product has seen significant investment in R&D, improved material standards, and an increase in related accessories, with a retail price of 399 yuan. According to insiders at RELX, one of the selling points of the RELX Alpha is its exclusive Alpha circular airflow design, which allows for better contact between air and vapor, resulting in a richer flavor experience that is closer to that of traditional cigarettes. Additionally, this design helps address the condensation issues that have troubled users for years. For e-cigarettes, internal structure has always been a meticulous craft; it is reported that the new Alpha includes 27 new patents developed by RELX, responding to the call for Chinese companies to possess their own R&D patents and capabilities. The Alpha circular airflow design is part of RELX's "extraction technology" applied in this new product. As the best solution in the industry, RELX's "extraction technology" aims to provide a better overall experience for more users.

It is understood that RELX prioritizes "user focus" as its most important corporate value. To continuously provide higher quality products for users, RELX has invested heavily in research and development since its inception. According to public information, almost simultaneously with its establishment, RELX invested in a laboratory of over 300 square meters that meets CNAS certification requirements, and established R&D platforms for flavor creation, core material research and application, chemical analysis, and pharmacological activity research, which is rare among e-cigarette brands. Over the past year, RELX has taken a multi-faceted approach from pod development to device design, and the launch of the RELX Alpha is undoubtedly a good opportunity for RELX to validate its R&D achievements in the market.
 
For fans of RELX, the RELX Alpha also provides a new option for product upgrades. RELX has always enjoyed a good reputation among e-cigarette users, with many customers coming through recommendations. Online, RELX maintains close interaction with fans, who actively promote the brand on social media, becoming important advocates for its reputation.

The e-cigarette industry is unique. On one hand, like all consumer electronics, the ultimate factor determining whether a brand can succeed is the product itself—sentiment cannot substitute for quality; continuously enhancing user experience is the foundation for manufacturers' survival. On the other hand, in the current environment of unclear government regulation, clarifying various doubts about e-cigarettes and establishing industry standards is a goal all manufacturers should strive for.

In the area of product safety, RELX has passed the CE-RoHS safety certification required for EU market entry, and further pharmacological safety tests for e-cigarettes are ongoing, aiming to minimize the impact of products on user health.

According to public information, RELX has tested the aerosol produced by its products using the highly recognized French AFNOR standard "XPD90-300-3"; for e-liquids, it has chosen the third-party testing organization, PONY Testing Group, to reference national analysis standards from the food industry, conducting nine standard tests on RELX's pod-based vaporizer e-liquid. The test results show that the limits of heavy metals and other substances in the aerosol from RELX's pod-based vaporizer meet EU e-cigarette requirements and standards.
  In 2018, with the help of TCT Testing, RELX conducted comprehensive detailed testing of its aerosol. (Note: TCT Testing is an organization recognized by the China National Accreditation Service for Conformity Assessment (CNAS)). The report indicated that the formaldehyde content in RELX's aerosol is 0.046 µg (micrograms) per puff, which is only 0.06% of the limit for formaldehyde in indoor air as specified in the health standards. Under normal circumstances, taking 200 puffs of RELX (approximately equivalent to one pack of cigarettes per day) results in formaldehyde intake equivalent to two-fifths of the exogenous formaldehyde inhaled from outdoor air.
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Additionally, RELX's laboratory will also conduct nicotine content testing for each batch of e-liquid with the help of TCT Testing, ensuring that the test results are within the range indicated on the packaging.

At the same time, RELX has always adhered to its principles. Since its inception, RELX has initiated the "Guardian Plan," firmly prohibiting the sale and marketing of e-cigarette products to minors. RELX will continue to voice its commitment to protecting minors in more areas. For inquiries about becoming a RELX Alpha distributor, please call 17682343645 or contact via WeChat: f2016115.