China E-cigarette Rankings

In 2018, the e-cigarette market surged, and the Chinese market also made significant progress, with well-known domestic brands like RELX, and the Fireworks brand's Little Spicy Strip e-cigarette and Fireworks GS5.0 being industry leaders. As a new type of smoking cessation device, how large is the e-cigarette market? Let's take a look at the specific rankings of the top ten e-cigarette markets in the world in 2018.

1. United States: $8.5 billion

In 2018, the U.S. e-cigarette market was valued at $8.5 billion. Major participants in the e-cigarette market include multinational tobacco companies and independent e-cigarette merchants, with JUUL holding a significant share of nearly 80% in the U.S. e-cigarette market. Other brands include VUSE (British American Tobacco), Blu (Imperial Brands), Logic (Japan Tobacco), NJOY, MarkTen (Altria), V2 cigs (acquired by JUUL Labs), JUUL, and Boulder.

2. United Kingdom: $2.12 billion

In 2018, the U.K. e-cigarette market was valued at $2.12 billion. With strong government support for smokers transitioning to e-cigarettes, U.K. consumers are switching from traditional cigarettes to vaping devices faster than in other European countries. Statistics show that there are currently nearly 3.2 million e-cigarette consumers in the U.K., with popular brands including V2 Cigs, VOID Vaporizer (independent manufacturers), ePuffer, SMOK, JAC, Innokin, Aspire, JAI, VYPE, and JUUL.

In 2018, China ranked sixth among the top ten e-cigarette markets globally.

3. France: $760 million

In 2018, the French e-cigarette market was valued at $760 million, gradually recovering with an average of 300 new e-cigarette stores opening each year. A national survey conducted by the French Monitoring Center for Drugs and Drug Addiction showed that between 7.7 million and 9.2 million residents in France have tried e-cigarettes at some point.

4. Germany: $720 million

In 2018, the German e-cigarette market was valued at $720 million. Currently, there are about 2 million e-cigarette users in Germany, and the German E-Cigarette Association announced that profits for 2018 will approach 400 million euros, a 40% increase in sales compared to 2017, with large vapor products still holding a significant market share in Germany.

5. Czech Republic: $670 million

In 2018, the Czech e-cigarette market was valued at $670 million. In the Czech Republic, the use and advertising of e-cigarettes are currently unrestricted.
6. China: $580 million

In 2018, the Chinese e-cigarette market was valued at $580 million. Currently, the regulatory policies for e-cigarettes in China have not been fully established, but national standards for e-cigarettes and e-liquid have been approved, and regulations are being improved. There are over 300 million smokers in China, with an e-cigarette penetration rate of less than 1%, significantly lower than the 13% in the U.S.; however, the market is growing rapidly.

In 2018, China ranked sixth among the top ten e-cigarette markets globally.

7. Russia: $504 million

In 2018, the Russian e-cigarette market was valued at $504 million. Currently, there are over 1.5 million e-cigarette users in Russia, with more than 500 e-cigarette stores in Moscow alone and over 1,400 stores across Russia. JUUL is considering entering the Russian market.

8. Netherlands: $460 million

In 2018, the Dutch e-cigarette market was valued at $460 million.

9. Canada: $350 million

In 2018, the Canadian e-cigarette market was valued at $350 million, consisting of approximately 308,000 to 946,000 users. Canada has established a strong regulatory framework for vaping products, and despite FDA controls on youth addiction to e-cigarettes, JUUL has not been adversely affected in the Canadian market.

10. Malaysia: $160 million

In 2018, the Malaysian e-cigarette market was valued at $160 million, with about 1 million e-cigarette users. Malaysia has established industry standards for nicotine-free e-cigarettes, and the Malaysian e-cigarette market is gradually moving towards standardization.

In 2018, China ranked sixth among the top ten e-cigarette markets globally.

As an emerging product, e-cigarettes are experiencing explosive growth under the guidance of global policies and continuous improvement of industry standards, indicating a promising future for the e-cigarette market.

The above is all the information on the "China E-cigarette Rankings." Friends interested in e-cigarettes can continue to follow Chinese e-cigarette news, as we will continuously update all industry dynamics regarding e-cigarettes.