Huangxiang Shenzhou Unveils New Vaping Products at Launch Event

On June 5, 2019, Huangxiang Shenzhou held a unique product launch event at the Shenzhen Science and Technology Park, unveiling new products—Huangxiang refillable pod e-cigarette, disposable mini e-cigarette, and a nicotine salt-free oral device. The launch attracted many spectators.
 

（Event scene）

Founded at the end of 2006, Huangxiang Shenzhou is a technology company dedicated to creating top-tier smart hardware in China. It officially received its new three-board listing letter on February 29, 2016, becoming the first stock in the smart hardware marketing accelerator model!

Huangxiang's high-quality products and professional services have won collaborations with many well-known companies, including the Shanghai World Expo, Apple, HP, Lenovo, ASUS, China Mobile, China Unicom, China Telecom, Bank of China, Industrial and Commercial Bank of China, and China Merchants Bank.
 

It is reported that on the day of the launch event, over 2,000 gift companies were directly promoted nationwide, covering more than 3,000 retail stores in the 3C digital channel, with Huangxiang series new products launching simultaneously on JD, Tmall, and Vipshop!

The main products of this launch event are three new products from Huangxiang Shenzhou—Huangxiang refillable pod e-cigarette, mini e-cigarette, and nicotine salt-free oral device.
 
Huangxiang refillable pod e-cigarette

1. Unmatched investment in R&D

Twelve years of original digital product experience have given Huangxiang Shenzhou a solid foundation for entering the industry. What surprised the audience was that the first launched e-cigarette product felt remarkably pleasant to hold. More mature and reliable technology also reassured e-cigarette users.
 

（Product in hand）

A spokesperson for Huangxiang Shenzhou stated that the Huangxiang mini e-cigarette series uses a ceramic atomizer core, which is very rare in disposable e-cigarettes, as the use of a ceramic atomizer core significantly increases the cost of the mini e-cigarette but ensures better flavor. Because of Huangxiang Shenzhou's unmatched investment in R&D, the product experience has undergone a completely different upgrade: a single mini e-cigarette is equivalent to the amount of three packs of traditional cigarettes, offering high cost-performance; food-grade safety standards ensure health; zero operation, no learning cost, ready to use; flavors such as classic tobacco, refreshing mint, watermelon ice, and almond mint are available to meet various occasions and different users' needs. Of course, Huangxiang Shenzhou will also launch other flavors to meet more user choices.

2. Huangxiang's pursuit of beauty

Having won multiple product design awards both domestically and internationally, Huangxiang Shenzhou has a unique ability to balance aesthetics and practicality in its products. After handling and tasting the two e-cigarette models, one would be amazed at their superior feel and the balance of throat hit, making it hard to believe this is the performance of a new entrant in the industry.

In product design, two e-cigarette products have already made it to the final selection of the German Red Dot Award. In today's increasingly discerning market, Huangxiang Shenzhou has adopted new electroplating and anodizing techniques in its appearance design, elevating the overall quality of the refillable e-cigarette and enhancing the purchasing desire of users. It has also reserved customizable space, allowing the product's sales channels to be flexible and not limited to a single sales channel.
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Before creating these two products, Huangxiang Shenzhou stated: “In January, we visited more than a dozen large e-cigarette OEM factories and reviewed hundreds of products, all of which were aluminum alloy stretched anodized cigarette rods. This process cannot produce curves; with hundreds of products laid out on the table, they all looked alike; we decided to break out of this mold, calling on two Red Dot award-winning designers from our company, spending months sketching dozens of design directions, brainstorming extensively, and optimizing significantly before finalizing the design.”
 

Huangxiang disposable mini e-cigarette

Currently, the majority of e-cigarette consumers are young people and emerging groups, as existing e-cigarette products do not meet the needs of traditional tobacco users. The fundamental reason is that the flavor profile of e-cigarette products cannot reach the standard of traditional cigarettes. Users' demands for flavor and throat hit have become increasingly difficult to satisfy compared to years ago, and the two new products launched by Huangxiang Shenzhou have made breakthroughs in flavor. According to feedback from attendees at the event, both the “mini e-cigarette” and the refillable e-cigarette received high scores for their taste and flavor, while the breakthrough oral device also won favor from women who do not smoke.
 

Huangxiang Shenzhou's groundbreaking product, the Huangxiang oral device

3. Huangxiang's hopes for the future of e-cigarettes

In recent years, the global e-cigarette industry, including China, has shown steady growth, gradually forming a development pattern driven by quality, innovation, and technology. Especially with the involvement of some top-tier capital, the e-cigarette market is facing a new round of reshuffling. Leading domestic e-cigarette companies are exploring ways to strengthen independent research and development of core technology products, accelerate the pace of independent innovation, and enhance brand building to comprehensively promote industrial upgrading. Huangxiang Shenzhou's entry into the market at this time is also a recognition of the market transitioning from an extravagant model to a more stable and regulated development phase.

The nicotine in cigarettes allows people to fully enjoy the pleasant sensory experience it brings, along with the accompanying mental pleasure. However, the harmful substances in cigarettes, such as tar and carbon monoxide, pose serious health risks. Therefore, during the long coexistence of e-cigarettes and traditional cigarettes, Huangxiang Shenzhou also expressed that smokers can use e-cigarettes as a partial substitute for cigarettes in inconvenient situations in their daily lives.

During the Q&A session after the event, the main guests, media representatives, and distributors from across the country eagerly asked questions and received satisfactory answers. They came with high expectations and look forward to working with Huangxiang Shenzhou to promote the development of e-cigarettes in China!