Shocking! A Shenzhen E-Cigarette Boss Has “Run Away”!

“Is the e-cigarette industry going to cool down?”

After the 315 incident, it was initially thought that the market would calm down for a while, but in reality, it provided free advertising for e-cigarettes, and the e-cigarette market has instead been thriving;

However, it turns out that an e-cigarette boss couldn't handle it and “ran away”;

The e-cigarette brand GOIN, which has been rumored to have its boss “run away,” was founded less than two years ago, making this “run away” quite strange?

The story goes like this: A few days ago, GOIN employees openly staged a performance called “GOIN Wants You to Be the Boss” at Huawei's Shenzhen headquarters, with various bizarre actions like “Recruiting Bosses for Great Undertakings.” They unfurled banners, set up backdrops, and held signs.
 
Upon closer inspection, this is not a recruitment drive, but rather a bizarre recruitment advertisement staged right outside Huawei's building. It remains unclear whether the boss of GOIN ran away due to lack of funds or if they are seeking talent to take over; it is still hard to tell.
 
Moreover, multiple reports have surfaced online, and the hashtag #RecruitingBossesForGreatUndertakings# has trended on Weibo, with many well-known KOLs sharing it. The 17th China International Talent Exchange Conference also took notice, with some saying it was a publicity stunt and others suggesting it was a clever marketing move. From various angles, it seems to be a self-directed recruitment advertisement by GOIN;
 
The idea of the boss “running away” seems to be part of GOIN's strategy. Recruiting talent is a good thing, but it depends on whether they have enough resources and capital. Just last week, Huawei revealed that their year-end bonus was 910,000, totaling around 2 million with various bonuses, and this is for ordinary Huawei employees. Without substantial offerings, trying to recruit Huawei talent might just be a joke.
 
The GOIN boss's “running away” to recruit at Huawei's doorstep, without sufficient capital and attractive equity, makes it unlikely to poach talent from Huawei. It seems they have some confidence and preparation;
 
For the e-cigarette industry, daring to recruit top talent as a CEO is a good thing, as it draws attention from first-class talent to the e-cigarette industry. With the dual drive of capital and talent, the e-cigarette industry will thrive more rapidly.