FLOW Fulu Goes Cross-Genre with a Live Music Event

Recently, electronic music producer and renowned director Liang Huan held the "We Go to the Future" special concert and new album launch event at Candy Beijing. During the concert, Liang Huan rearranged and remixed both released and unreleased music works, offering the audience an auditory feast of electronic music, along with the technological wave brought by FLOW Fulu e-cigarettes.
 
Earlier this March, FLOW Fulu gained significant exposure by offering concert tickets through a retweet campaign on its official Weibo, reaching nearly a million views. In March, during Liang Huan's live broadcast on Huya, FLOW Fulu's product packaging, logo, and founder Zhu Xiaomu's voice attracted hundreds of thousands of viewers and sparked lively discussions.
 
During Liang Huan's concert in Beijing, dozens of KOLs spontaneously created significant exposure on Weibo, rallying support for Liang Huan's performance and FLOW Fulu. The Weibo topic #Just FLOW# also gained heated discussions. On the night of the event, March 30, FLOW Fulu reached nearly 26 million fans, with nearly 2,000 retweets and over 1,300 comments.

It is reported that at the event, FLOW Fulu staff interacted with users on-site, allowing them to fully understand and experience the FLOW Fulu e-cigarette brand. Additionally, there were multiple lucky draw sessions providing unexpected benefits to users.