A Full Reveal of Luo Yonghao’s Vaping Brand Identity: Design Without Design?

Recently, news broke that Luo Yonghao, who has not been doing well in the smartphone market, is entering the e-cigarette market, revealing two registered trademarks for tobacco products: "Xiao Ye" and "Xi Hong Xian". Now, the Xiao Ye e-cigarette has introduced a brand image that reflects the style of Smartisan and has begun pre-selling products on e-commerce platforms, with Luo himself confirming this via Weibo.
 
This product is called the vvild Xiao Ye harm-reduction atomizing e-cigarette. The brand name is worth mentioning, as the 'w' in wild is split into two 'v's, which cleverly corresponds to the Chinese name Xiao Ye. The official statement from Xiao Ye claims that this e-cigarette contains no tar, no odor, and no open flame, and it is leak-proof, just like most e-cigarette products. It can be charged via USB-C in 60 minutes for 24 hours of battery life.

The device adopts a long and flat shape that many e-cigarette products use, similar to how the Smartisan phone logo is printed in the middle of the back. The e-cigarette also features a logo resembling a prohibition symbol, which is a circle with a diagonal line through it, representing the Xiao Ye brand. Aside from this, there are no other distinctive features compared to typical e-cigarettes, lacking the unique industrial design that characterized previous Smartisan phones; perhaps the absence of design is a form of design in itself.

Luo Yonghao himself has not confirmed that this is his directly managed e-cigarette product; he merely stated on Weibo that this is a startup project by Peng Jinzhou, the former president of Smartisan Technology, who is from Huawei, and that it is designed by Smartisan Studio, just like the products presented at last year's launch event.

Previously, Luo Yonghao mentioned at the chat treasure launch event that Zhu Xiaomu, a former core employee of Smartisan Technology, chose to enter the e-cigarette market as well. Now, Zhu Xiaomu's FLOW e-cigarette has been on the market for some time, and his former colleague's startup project has chosen a similar product form and promotional style, with the price set at the same 299 yuan for a device plus three pods, inevitably leading to competition.

Just a casual broadcast, FLOW e-cigarettes need to quickly expand their market and are recruiting agents nationwide. Friends who want to explore the market together can consult us quickly, as there is only one agent per city and the quota is limited. For inquiries about FLOW e-cigarette agency, please contact WeChat: vapeos or call our e-cigarette market manager: 17682343645.