ammo Vaping Launch Event: Huoqi Chairman Makes First Public Appearance and Speech

On April 15th, Firearms released its latest product, ammo-LT, at the Shenzhen Electronic Cigarette Exhibition, which featured a young actor, Chen Bingqiang, who played the role of a pig in Stephen Chow's "Journey to the West to Descend the Demons".

The appearance of stars naturally saved a lot of popularity for Firearms this conference, but what I care more is that the chairman of Firearms also made his first public speech at the conference. The content is organized as follows:

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I am very happy to thank the guests and VIPs here, as well as our franchisees and friends to be able to participate in our new conference over here, taking the opportunity of this conference, I do a brief exchange with you. I was about two years ago when I came into contact with electronic cigarettes, for me personally, electronic cigarettes for me is a newcomer, firearms is also less than two years after the establishment of a relatively new brand. The development of Firearms has gone through a few bumps in the road. Xiaomi's Lei Jun said a very famous words, standing on the wind, the pigs will fly, but it is also said that if you do not give the pig wings, the pig will sooner or later fall very badly.

Electronic cigarettes is a blue ocean market, is a very future and promising market, in this blue ocean I want to do is: if you do not learn to swim, and then a good market you will drown. Firearms began to develop, we chose a partner is the Bolton Group, for people outside the industry may not be very well understood, it is the flavor and fragrance industry, a giant enterprise, in China and even the whole of Asia it is one of the best. So it is not polite to say, in Shenzhen 80% of the electronic cigarette oil brand manufacturers of the founders and technical backbone of the shadow of Bolton people. So our cooperation is very pleasant, and at the same time very fast to determine.

When we just started Firearms, the first project we did was the high-end branding of Firearms electronic bongs, at that time we hired a planning team that had planned the 8848 cell phones and small pots of tea of the star marketing team, I remember that the shooting of the first commercials at that time, it cost 1 million cash, but the final result was unsatisfactory. The first attempt was a failure, so to speak. But we quickly made a second adjustment, in the second half of 2017 to the first half of 2018, we Firearms carried out a single-brand all-store franchise to do, in about half a year's time, we opened more than 300 franchises across the country. That number was leading both then and to this day. But with this approach, we found that ultimately we didn't meet our sales expectations either. So this one failed again.
 
It wasn't until the second half of 2017 that all of our management and staff at Firearms worked together to adjust a new strategic direction. The new strategic direction is nine words ——“ single explosive, multi-brand, omni-channel ”;, in this new strategy we developed the first firearms small chili, that is, the side of my hand to take this one, the first appearance of this cigarette is held in the South China Expo held in Yunnan Province, the product came out of the market feedback is very good! Even drove the development of the entire industry to the direction of disposable electronic cigarettes!

I would like to thank most of all our entire general manager of Huashang, Mr. Ma Jing Ma's joining, after Mr. Ma joined, all the strategic planning of firearms all re-tuned, in the second half of 2018 to the first half of 19 years, we have achieved sales ringing a few times the growth. Thank you Mr. Ma.

In my opinion, this speech is quite real, not only introduced the Firearms e-cigarette since its inception in 2017, several failed strategic experiences, but also revealed ammo—LT sales data for the first time. I guess they didn't brag, because I also reviewed the ammo before, and the value, feel and taste can definitely be ranked in today's small cigarette machines. However, at that time, it was only a prototype, there is no packaging, and this time in the exhibition, ammo finally dressed up, see the official packaging picture, I personally predict that as long as ammo's quality control and supply chain is not a big problem, absolutely have the potential to become a hit. #p#Page title#e#