US Vape Market in April: Juul at 64%, Vuse at 16%

According to the latest Nielsen channel statistics on e-cigarettes in the United States, sales of e-cigarettes have slightly declined, possibly due to the pandemic and regulatory impacts, but JUUL remains the leading brand. Based on Nielsen's channel data, as of May 2, the overall sales of mainstream e-cigarette products in the U.S. (measured by total dollar amount) decreased by 12.8% year-on-year, but the cumulative sales for the year still maintained a 16.3% year-on-year growth. Monthly data shows that Juul holds a 64.3% market share, British American Tobacco's Vuse has a 15.8% market share, ranking second, followed by NJoy (11.6%) and Imperial Brands' blu eCigs (4%). Overall, the U.S. downstream brands are becoming highly concentrated, with the CR3 exceeding 90%. (Note: Nielsen's statistics predict sales conditions at major retail stores and do not represent actual total sales.)

Sales slightly down year-on-year, JUUL market share reaches 60%

E-cigarette sales have rebounded in growth rate, with JUUL still being the leading brand. According to Nielsen's channel data, as of May 2, the overall sales of mainstream e-cigarette products in the U.S. (measured by total dollar amount) decreased by 12.8% year-on-year, but the cumulative sales for the year still maintained a 16.3% year-on-year growth. Monthly data shows that Juul holds a 64.3% market share, British American Tobacco's Vuse has a 15.8% market share, ranking second, followed by NJoy (11.6%) and Imperial Brands' blu eCigs (4%). Overall, the U.S. downstream brands are becoming highly concentrated, with the CR3 exceeding 90%. (Note: Nielsen's statistics predict sales conditions at major retail stores and do not represent actual total sales.)