Shenzhen Huaqiangbei Vaping Market Status During the Pandemic
Reposted from the WeChat official account Yise, shared for reference only! Recently, the Huaxun Future "E-cigarette Market" editorial team visited Shenzhen Huaqiangbei, known as China's No. 1 electronics street. There are more than 50,000 enterprises and
This article is shared from the public account Yise, for sharing purposes only!
Recently, the Huaqiangbei market, known as "China's First Street for Electronics," was visited by the Electronic Cigarette Business News team. There are over 50,000 enterprises and merchants here, with around 200,000 employees, and a daily transaction volume exceeding 1 billion yuan. Data shows that the daily foot traffic is close to 400,000, and during holidays, it can reach as high as 800,000. This place is also the distribution center for offline e-cigarette stores in Shenzhen.
Walking into the Huaqiangbei commercial pedestrian street, a sea of red tents and crowds comes into view. The street-facing shops have opened for business, and many merchants on the main street of Huaqiangbei are already picking up and shipping goods, with couriers busy packing and collecting parcels, creating a bustling scene.
From the lively crowds and the enthusiastic couriers shipping goods, it can be seen that the Huaqiangbei market has begun to resume operations.
It is reported that after implementing strict prevention and control measures, Huaqiangbei officially opened on March 1, with a phased and orderly reopening expected to be completed by April.
In communication with Mr. Zhang, the person in charge of the IVC International E-cigarette Exhibition Center located in the Rongda Communication Market, it was learned that the center's stores have been fully disinfected, and employees are gradually returning to work, gradually resuming normal operations, with products being shipped to customers as usual. Currently, the IVC Exhibition Center has welcomed 21 brand merchants, including RELX, MOTI, YOOZ, SnowPlus, and others. There are 13 more brands in negotiations for entry.
A walk around reveals that brands like Deeply and Extreme Sense have also opened their own stores.
Looking at the current situation in Huaqiangbei, the business of mobile 3C digital stores is becoming increasingly difficult, with transparent pricing and shrinking profits, while labor and rent costs continue to rise. In contrast, e-cigarettes, as fast-moving consumer goods, have a quick turnover, high repurchase rate, and strong market demand, leading to increased profit margins.
Indeed, Huaqiangbei has shown a clear trend of urgently seeking "transformation," providing an opportunity for merchants in the struggling mobile 3C digital stores to pivot. Of course, this also tests the manufacturers and brand merchants.
With manufacturers and brand merchants continuously developing and expanding offline channels, there are now over 30 stores and sales outlets in Huaqiangbei, involving more than 80 brands, and the scale is still expanding.
Currently, Huaqiangbei has also built a quality sourcing channel for wholesalers and agents, providing consumers with a platform for experiential purchasing.
During the pandemic, many distributors experienced varying degrees of stock shortages, scrambling to replenish supplies, with cartridges becoming essential supplies, highlighting the significant demand from consumers and the market.
As manufacturers gradually resume work and personnel return to their posts, with the complete connection of the supply chain, it is believed that the supply will gradually stabilize, and the e-cigarette market will return to normal.
After the blank period of the Spring Festival and the pandemic, brands with weak risk resistance will be accelerated in elimination, while stronger brands with complete supply chain channels, better policy support, and broader layouts will seize opportunities to steadily advance, expand the market, and enhance brand influence.
This will also be another round of reshuffling in the e-cigarette industry, as well as a test and growth baptism for the development of the e-cigarette industry!
As time goes on, it is believed that the older generations who smoked traditional cigarettes in the 70s and 80s will adapt to the development trends of the times, while the younger generations born in the 90s and 00s will redefine e-cigarettes through their changing consumption concepts, continuous product updates, and pursuit of quality, leading to explosive growth in the future development of the e-cigarette industry.
In the near future, e-cigarettes will become a strong choice for the new generation of consumers pursuing harm-reduction products, with a large loyal consumer base, strong user stickiness, and considerable development prospects.
Recently, the Huaqiangbei market, known as "China's First Street for Electronics," was visited by the Electronic Cigarette Business News team. There are over 50,000 enterprises and merchants here, with around 200,000 employees, and a daily transaction volume exceeding 1 billion yuan. Data shows that the daily foot traffic is close to 400,000, and during holidays, it can reach as high as 800,000. This place is also the distribution center for offline e-cigarette stores in Shenzhen.
Walking into the Huaqiangbei commercial pedestrian street, a sea of red tents and crowds comes into view. The street-facing shops have opened for business, and many merchants on the main street of Huaqiangbei are already picking up and shipping goods, with couriers busy packing and collecting parcels, creating a bustling scene.
From the lively crowds and the enthusiastic couriers shipping goods, it can be seen that the Huaqiangbei market has begun to resume operations.
It is reported that after implementing strict prevention and control measures, Huaqiangbei officially opened on March 1, with a phased and orderly reopening expected to be completed by April.
In communication with Mr. Zhang, the person in charge of the IVC International E-cigarette Exhibition Center located in the Rongda Communication Market, it was learned that the center's stores have been fully disinfected, and employees are gradually returning to work, gradually resuming normal operations, with products being shipped to customers as usual. Currently, the IVC Exhibition Center has welcomed 21 brand merchants, including RELX, MOTI, YOOZ, SnowPlus, and others. There are 13 more brands in negotiations for entry.
A walk around reveals that brands like Deeply and Extreme Sense have also opened their own stores.
Looking at the current situation in Huaqiangbei, the business of mobile 3C digital stores is becoming increasingly difficult, with transparent pricing and shrinking profits, while labor and rent costs continue to rise. In contrast, e-cigarettes, as fast-moving consumer goods, have a quick turnover, high repurchase rate, and strong market demand, leading to increased profit margins.
Indeed, Huaqiangbei has shown a clear trend of urgently seeking "transformation," providing an opportunity for merchants in the struggling mobile 3C digital stores to pivot. Of course, this also tests the manufacturers and brand merchants.
With manufacturers and brand merchants continuously developing and expanding offline channels, there are now over 30 stores and sales outlets in Huaqiangbei, involving more than 80 brands, and the scale is still expanding.
Currently, Huaqiangbei has also built a quality sourcing channel for wholesalers and agents, providing consumers with a platform for experiential purchasing.
During the pandemic, many distributors experienced varying degrees of stock shortages, scrambling to replenish supplies, with cartridges becoming essential supplies, highlighting the significant demand from consumers and the market.
As manufacturers gradually resume work and personnel return to their posts, with the complete connection of the supply chain, it is believed that the supply will gradually stabilize, and the e-cigarette market will return to normal.
After the blank period of the Spring Festival and the pandemic, brands with weak risk resistance will be accelerated in elimination, while stronger brands with complete supply chain channels, better policy support, and broader layouts will seize opportunities to steadily advance, expand the market, and enhance brand influence.
This will also be another round of reshuffling in the e-cigarette industry, as well as a test and growth baptism for the development of the e-cigarette industry!
As time goes on, it is believed that the older generations who smoked traditional cigarettes in the 70s and 80s will adapt to the development trends of the times, while the younger generations born in the 90s and 00s will redefine e-cigarettes through their changing consumption concepts, continuous product updates, and pursuit of quality, leading to explosive growth in the future development of the e-cigarette industry.
In the near future, e-cigarettes will become a strong choice for the new generation of consumers pursuing harm-reduction products, with a large loyal consumer base, strong user stickiness, and considerable development prospects.
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