IECIE, the World's Largest Vape Expo, Opens Its 5th Anniversary in Shenzhen

The IECIE Shenzhen E-Cigarette Expo, organized by Bowe Creative Exhibition (Shenzhen) Co., Ltd., will officially kick off from April 14 to 16, 2019, at the Shenzhen Convention and Exhibition Center, celebrating its "5th anniversary".

In recent years, the e-cigarette industry has seen several revolutionary developments—particularly the explosion of pod products and heated tobacco devices. The elegant, simple, and portable characteristics of pod products have attracted a large number of business professionals. At the beginning of 2019, many 3C industries in China entered the e-cigarette market, launching their own e-cigarette brands, making it the first new trend of 2019. Investors in the e-cigarette industry, such as Zhu Xiaomu, the first employee of Smartisan Technology, launched "flow福禄", and the popular self-media account "Tongdao Dashi" launched its own brand "YOOZ柚子", quickly dominating the hot search on various self-media platforms. Coupled with the strong performance of leading domestic pod brands, "RELX" is currently valued at around 1 billion USD.
With the endorsement of celebrity brands and the influence of channels, these self-driven entrepreneurial brands have received positive market feedback, injecting new vitality into the e-cigarette market and bringing strong confidence for industry development.

New heated tobacco products are also not to be outdone, aggressively capturing the mid-to-high-end market. With the gradual involvement of China Tobacco, heated tobacco is bound to become the biggest darling in the coming years. Meanwhile, traditional large vapor devices remain strong in the mainstream markets of Europe and America, indicating that the competition in the e-cigarette market is still exciting.

In 2018, the leading pod brand Juul dominated the U.S. e-cigarette market share in just two years, with a market value of up to 38 billion USD. The effect of the trend is vividly apparent.

In December 2018, China Tobacco made its debut at the first "IECIE Shanghai Vapor Culture Week". Represented by Sichuan, Hubei, and Yunnan China Tobacco, they showcased traditional smoking devices and the latest heated tobacco products at a large industry exhibition for the first time, demonstrating their optimism about the future development of the e-cigarette industry and their proactive attitude towards participating in the trend of innovation in the e-cigarette industry.
On the last day of 2018, the Hong Kong Stock Exchange announced that China Tobacco's subsidiary, China Tobacco International, plans to go public in Hong Kong. This announcement and the release of the prospectus allowed people to glimpse a corner of this trillion-dollar giant. According to China Business News analysis, while the growth rate of the traditional tobacco industry has been slowing down year by year, the number of e-cigarette consumers is expected to increase to 55 million by 2021. This trillion-level market cake is waiting for the e-cigarette industry to share.

It is foreseeable that in 2019, the e-cigarette industry will welcome new development opportunities. The IECIE Shenzhen E-Cigarette Expo will continue to aim at fully expanding the industry's width and depth, with "internationalization and specialization" as the exhibition policy, bringing the latest development trends of the e-cigarette industry to industry insiders, providing a professional discussion and exchange platform, and showcasing new products, helping the industry further innovate and achieve mutual benefits.

On the special anniversary of the 5th anniversary of the IECIE Shenzhen E-Cigarette Expo, we look forward to joining you for this e-cigarette feast. This exhibition will cover a total area of 40,000 square meters, gathering 1,500 brands from 45 countries and regions, with an expected participation of over 50,000 professional visitors and 350 media outlets from home and abroad. Numerous professional exhibitors and visitors, including brand owners, wholesalers, distributors, e-cigarette enthusiasts, physical stores, franchise stores, e-commerce, trading companies, domestic and overseas buyers, investment and financing institutions, gift procurement, and group procurement, will participate in this vapor culture feast. From April 14 to 16, we look forward to your arrival at the Shenzhen Convention and Exhibition Center, halls 6/7/8/9!