Snowplus Opens Huxiu NLive, Taking on Vaping's Social Responsibility

On August 30, Huxiu hosted NLive in Beijing, its first immersive experience event combining issues relevant to young people, consumer lifestyle attitudes, and cutting-edge technology. Over three days, Huxiu NLive raised questions such as what young people care about, what confuses them, and what they need, with discussions centered on technology, consumption, music, gaming, the workplace, the future, and more. A number of high-profile guests took the stage to share their perspectives on life, trends, and technology, while cutting-edge tech products were available on-site for young attendees to try firsthand, delivering a continuous stream of enjoyment and discovery.

At this NLive event, Snowplus founder Wang Sa took the stage to speak. Positioned at the center of one of this year’s biggest trends and public debates, and facing young people’s many concerns and questions about e-cigarettes, Wang Sa explained how Snowplus prevents minors from accessing cigarettes while also offering adult smokers more options through atomized products aimed at harm reduction and smoking reduction.

“Be cool, but also have warmth,” Wang Sa said at the Huxiu event. Indeed, Snowplus is built on mature technology, standardized compliance, extensive experience, and high-quality assurance. At the same time, its sense of social responsibility has given traditional smokers a newer and healthier alternative to try, while also effectively protecting minors through commercial safeguards. That is how Snowplus has established its place.

High-quality assurance, the foundation of Snowplus

At present, because China’s e-cigarette market has lacked governance under national standards, the industry has become a mixed bag, leading to strong consumer prejudice against e-cigarettes, with far too many disappointing products on the market. The launch of Snowplus was meant to set a higher standard for the industry, from product to market.

In his speech, Wang Sa said, “During our visits to frontline markets, we discovered many interesting phenomena. In many places, sellers had never even heard of the concept of e-cigarettes. After we explained the principles of heated tobacco, no combustion, and zero tar, when users picked up the products and tried them for themselves, their eyes lit up. That is when our team feels most moved, because we are truly helping advance public health.”

Taking on social responsibility, Snowplus’s way forward

With the launch of its first batch of products, Snowplus gained attention and popularity, but also faced plenty of skepticism. Some argued that e-cigarettes targeting the youth market were attracting non-smokers who simply wanted to follow trends. “That is not what we want. We reject that kind of experimentation. We want to protect people who do not smoke, and that is why we introduced a new product concept—electronic coffee,” Wang Sa said.

Indeed, e-cigarettes are an alternative to traditional cigarettes, but they should never be a reason to start smoking. Snowplus understands this well, so it has done everything possible through various commercial measures to protect young people and minors. In addition to launching electronic coffee, Snowplus also initiated the “Angel Protection Campaign,” implementing systematic measures to prevent minors from accessing and using e-cigarettes. At the same time, Snowplus is also developing more atomized harm-reduction alternatives for smokers, bringing them a wider and more reassuring range of choices.

Snowplus’s commitment has helped drive the e-cigarette industry in a healthier direction; its sense of responsibility has provided real protection for the physical and mental development of young people and minors. A company with warmth is what truly makes cool meaningful.