Juul, RELX and MOTI Are All Moving Into Bluetooth Vapes

1. Juul, RELX, and MOTI are all moving into Bluetooth vapes

On August 14, the e-cigarette brand RELX updated its official account with a message announcing the launch of its first smart e-cigarette—RELX Lingdian.
 
This is a smart atomizing e-cigarette that can connect to a smartphone via Bluetooth to monitor usage data. When used with the RELX ME app, it allows users to understand their usage habits from a data perspective, share experiences, find friends with similar interests, and engage in social activities.

Coincidentally, recently, the leading American e-cigarette brand Juul also launched its new Bluetooth e-cigarette—Juul C1—in the UK, which can connect to an Android app to let owners track their puffs, lock the device to prevent others from using it, and locate it if misplaced.
  Image: Bluetooth e-cigarette Juul C1
In addition, MOTI launched the internal testing of its new generation smart e-cigarette on July 25, claiming that this e-cigarette acts like a smart e-cigarette steward, accompanying and recording every usage by the user.

Although no further details were disclosed, it is evident that this is similar to the previously mentioned Juul and RELX Bluetooth e-cigarettes, which can also record user data, and it is not ruled out that it is also a Bluetooth e-cigarette.
  Image: MOTI smart e-cigarette
Bluetooth e-cigarettes are not only atomizing e-cigarettes; heated tobacco products also have Bluetooth app-connected products, such as Japan Tobacco's Ploom Tech and KOKEN KIS MAX from Qianhai Guojian Huayan.
  Image: KOKEN heated tobacco smart device
2. What is the significance of Bluetooth e-cigarettes?

A few days ago, we organized information regarding Juul's release of Bluetooth e-cigarettes and conducted a poll. It can be seen that opinions on the application of Bluetooth in e-cigarettes are divided; the majority hold a positive attitude, while a significant number are skeptical.
 
Those who are skeptical about Bluetooth e-cigarettes believe that e-cigarettes should focus more on practicality, improving atomization experience and flavor, and that the application of Bluetooth ultimately seems a bit flashy.

However, from the current layout of e-cigarette brands, Bluetooth e-cigarettes may help brands break the severe homogenization dilemma and create new selling points.

The application of Bluetooth in e-cigarettes mainly has the following features:

- Recording usage time and location data;
- Tracking the number of puffs and average smoking habits of consumers;
- Providing connection features, such as a locator to find your vape if lost;
- Device locking to prevent anyone other than you from using your device;
- Monitoring and preventing youth access to e-cigarettes;
- Building and strengthening social attributes.

Bluetooth e-cigarettes will have significant importance in preventing youth access to e-cigarettes and enhancing social attributes.

On one hand, recent studies have found that statistically, teenagers who use e-cigarettes are more likely to start smoking traditional cigarettes. Over 20% of high school students have used e-cigarettes, and youth vaping has become a problem, with some school districts beginning nicotine testing.

Juul has faced public controversy due to its impact on youth access to e-cigarettes, making the launch of Bluetooth e-cigarettes very necessary. For other e-cigarette brands, preventing youth access to e-cigarettes is also a point that must be considered.

On the other hand, enhancing the social attributes of e-cigarettes may strongly promote their spread among smoking cessation groups. If e-cigarette users can be connected through an app, forming a self-propagating effect, it would be beneficial for e-cigarette brands.
 
3. Who can benefit from the application of Bluetooth in e-cigarettes?

In the early development of e-cigarettes, there were no unified standards in the market, and product quality varied greatly. Technologies like Bluetooth and wireless charging were considered to be of little use in the e-cigarette industry, making mass production difficult. However, with the layout of e-cigarette brands, these technologies may significantly impact the development of the e-cigarette industry.
 
Image: Shengrun Technology Bluetooth e-cigarette solution

In terms of the industrial chain, Bluetooth solution providers are expected to see a growth in demand.

The Bluetooth solution for e-cigarettes, especially for small e-cigarette PCBA integration, presents certain challenges. It is understood that RELX is equipped with a new generation BLE Bluetooth chip, which can significantly enhance performance and stability.

Additionally, several domestic PCBA-related companies are developing Bluetooth solutions for e-cigarettes, such as Hexin Micro Technology, Shengrun Technology, Sitowei, Xinchida, Shunbao Technology, Chengxin Micro Technology, Qinji Technology, and Huawai Silicon Electronic Technology.