RELX Plans LITE Kit With 1 Device and 1 Pod, Pilot Price Set at 49

In a significant announcement, RELX plans to launch the RELX Lite Kit, which includes one device and one pod, priced at only 49 yuan, with the pod flavor being: iced watermelon.
 
From the currently circulated images, this new product kit is paired with the cotton core “soft mist pod” that RELX launched some time ago, priced at 60 yuan for three pods.

Currently, e-cigarettes are not subject to the consumption tax that traditional cigarettes incur. However, since it has already been clarified as tobacco management, it is only a matter of time before this changes.

Although the tax burden will ultimately be passed on to smokers through price increases, there will certainly be a significant number of users lost during the price increase process. Recently, RELX launched a lower-priced cotton core e-cigarette with a relatively poor taste, which can be seen as RELX's proactive strategy in anticipation of this situation.
 
It is understood that the first batch will only be available in four cities in Henan and Jiangxi, with a high probability of Nanchang being able to order this new kit.
 
Not long ago, YOOZ just updated its mini kit, upgrading from a single device to a “one device, one pod” kit.
 
One cannot help but marvel: the competition between YOOZ and RELX has reached a level of “divine confrontation,” and as consumers, we are left wondering when we will fully utilize this Lite series; everything remains uncertain.

Currently, there are 35,000 e-cigarette companies in China, with 18,000 established in 2020. A large wave of competitors is rapidly emerging. Among these over 30,000 companies, nearly 90% are concentrated in retail and wholesale, with over 3,000 entering the production sector, indicating that future price wars will be quite fierce.