Huoqi Vaping 2021 Launch Event Unveils Multiple New Products

Yesterday, the well-known domestic e-cigarette brand Huoqi held its first product launch event of 2021 at the Shanghai New International Expo Center, themed "Colorful and Unique, Simple and Complex". They globally launched two new products: the ammo-color one-stick-one-pod colorful set and the Shafin travel version set.
 
For the e-cigarette industry, deepening product technology and entering lower-tier markets has become an inevitable trend. In this wave, these two entry-level new products from Huoqi stand at the forefront, bringing new highlights to the electronic vaporizer market!
 
The theme of this Huoqi e-cigarette product launch is "Colorful and Unique, Simple and Complex". The entire event's setup combined colorful trends and fashionable elements, perfectly presenting the theme. In this launch, "Colorful and Unique" refers to the ammo-color colorful series with a friendly price and ten vibrant colors, while "Simple and Complex" refers to the positioning of the Shafin travel version series as light luxury and high-profile.
 
Li Dongbo, the sales director of Huoqi, stated at the launch that Huoqi always adheres to the product philosophy that "good products are the first vitality of a brand". He firmly believes that the newly launched ammo-color colorful set, as a truly "reliable", "easy to use", and "affordable" high-cost-performance product, will bring a new vaporizing experience to adult consumers.

Overall, the ammo-color one-stick-one-pod colorful set effectively balances the aspects of being "good enough" and "easy to accept". For B-end users, it can quickly help store owners acquire seed users, ignite word-of-mouth among KOCs, and quickly penetrate the lower-tier market, ultimately achieving a breakthrough into the general smoking population, realizing a win-win in reputation and sales.
 
In terms of product experience and quality, Huoqi has always pursued a unified high standard. The ammo-color upgraded version adopts anodizing and vacuum plating processes for the first time, utilizing polishing machines above 200 mesh to refine the body, resulting in a qualitative leap in texture and aesthetics, providing consumers with a more prominent cool and fashionable feel.

It is worth mentioning that the ammo-color colorful set has enhanced safety features, incorporating data accumulated from various situations encountered during daily use of similar products, adding functions such as "anti-backflow protection, low battery warning, and short circuit warning" to safeguard consumers' journey of flavor exploration.

Most surprisingly, the ammo-color colorful series set features a blind box approach for the pods, combining the most popular flavors from the Bullish series in a random assortment, bringing excitement upon opening the package. The Bullish pods were newly launched by Huoqi in April, designed with a golden bullhorn curve to simulate the real mouth-to-lung inhalation mode, providing an outstanding experience, with a total of 15 new flavors available.
 
Another product unveiled at this launch was equally impressive—the Shafin travel version set.

Shafin is another e-cigarette brand under Huoqi, primarily targeting the high-end market and adult consumers who pursue quality of life. In July 2020, Huoqi announced the acquisition of the century-old Italian pipe brand Shafin's e-cigarette business, and this Shafin travel version is a new product following the classic and limited editions released by Shafin.
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"Savinelli" was founded in 1876 and is a century-old renowned pipe brand in Italy. Today, the Shafin brand injects Italian "artisan spirit" into the e-cigarette field. Although it belongs to a different domain than pipes, it is still closely related to the smoking experience and will continue to uphold the commitment to high-quality products and exquisite craftsmanship.

As a century-old brand, Shafin has spent three years conducting market research and design development, understanding that consumers need not only a cool concept but also a product that can provide stable and quality experiences, as well as details that withstand scrutiny. The newly launched Shafin travel version product perfectly embodies the brand's tone of "high-end, light luxury, and exclusive".

From the launch event, it was learned that, like the ammo-color colorful series, the Shafin travel version also adopts a large-capacity 420mAh battery, maximizing the prevention of low battery dilemmas, keeping it powered at all times. Regarding this high-value, high-performance Shafin travel version product, Huoqi's CMO Huang Heyu stated, "Let the experience have no pain points."
 
In terms of materials, both the ammo-color and Shafin travel version series use high-grade aviation aluminum, which not only has high strength and corrosion resistance but also good uniformity, and can effectively reduce touch heat, making it a mainstream material choice in the industry.
 
In the context of rising costs of various raw materials in the industry, the prices of these two new products can be considered high cost-performance with low entry costs. Huoqi stated that they fulfill their promise with solid products: allowing more people to afford high-end electronic vaporizer products, better meeting adult consumers' diverse and varied experience needs.

Since the launch of Huoqi's super recruitment season at the beginning of the year, various market subsidies and policy support have been introduced, and this new product also brings favorable pricing. The ammo-color colorful set, originally priced at 99 yuan, will be available for only 49 yuan in the first month of launch, while the Shafin travel version set, originally priced at 129 yuan, will be available for only 79 yuan in the first month.

"Whoever captures the 'lower-tier market' will dominate the world"—this is an era of competing product strength. A mature consumer base for electronic vaporizers has formed and is expanding, and the ammo-color colorful version and Shafin travel version are tailored for these consumers. It is reported that from May 18 to 20, Huoqi will distribute 50,000 sets of the ammo-color colorful set for free at the exhibition site. Undoubtedly, this new product will ignite a new round of user circles for Huoqi.