SNOWPLUS Speeds Up Channel Expansion, Targets Social Retail Traffic

On August 19, the leading domestic e-cigarette brand SNOWPLUS held the "New Retail Forum" at the Sheraton Hotel in Shenzhen, attended by hundreds of new retail experts, industry guests, and practitioners. The SNOWPLUS brand announced on-site that it will focus on product research and development, market expansion, and brand building, while integrating multiple online and offline channels to explore new social retail formats in the e-cigarette industry, working with national partners to develop new market opportunities.
 

Since 2019, the domestic e-cigarette market has shown rapid growth, with several e-cigarette brands entering the public eye with the support of capital. National policies have also released specific regulatory signals for the e-cigarette industry, leading to unprecedented rapid development. Against this backdrop, e-cigarette companies have entered a phase of simultaneous efforts in product research and development, channel layout, and brand promotion.

As the biggest dark horse in the e-cigarette industry this year, SNOWPLUS has conducted meticulous market planning and product layout since its official launch. Under a matrix layout, the SNOWPLUS brand achieved a geometric growth in monthly sales from tens of thousands to 800,000 units within just four months, quickly becoming a leading enterprise in the industry.

It is understood that in terms of market layout, SNOWPLUS is seizing multiple online entry points such as Tmall, JD.com, and Youzan, while also bringing in executives from domestic and international fast-moving consumer goods giants like Mars Wrigley, Heineken, Coca-Cola, and Snow Beer to build an offline sales system. According to the latest public data, as of July, the SNOWPLUS brand has achieved coverage in 100 cities nationwide, signed over 150 distributors, and entered more than 20,000 retail outlets, including large supermarkets, chain convenience stores, tobacco shops, restaurants, KTVs, and cafes.

At this forum, SNOWPLUS announced that it will explore another traffic entry point by introducing social new retail channels, bringing the industry momentum generated by social interactions into the e-cigarette field. The CEO of SNOWPLUS Social New Retail, Xie Xinrong, stated, "SNOWPLUS will better explore lower-tier channels through social new retail, effectively shortening the connection between products and consumers, and better empowering our partners."
 

As a new retail format, social retail has unique advantages such as experiential purchasing, user-initiated sharing, and rich sales scenarios, where users are both buyers and recommenders. The development of social new retail saves a significant amount of marketing steps and promotional costs compared to traditional methods, helping companies reduce marketing expenses. By introducing this new retail format, SNOWPLUS aims to bring another round of user growth through social traffic investment, while enhancing user loyalty to products through this innovative marketing model and sales channel, creating sustained purchasing power.

In addition to channel and marketing innovations, SNOWPLUS is also introducing innovative explorations at the product level in the e-cigarette industry. Following the release of non-nicotine electronic coffee products in July, it launched the industry's first invisible smoke e-cigarette earlier this month, eliminating visible "secondhand smoke." This breakthrough not only indicates a shift in global e-cigarette consumption trends but also marks SNOWPLUS's push for technological innovation to lead the atomization technology industry into the "non-disturbance era."

The person in charge of SNOWPLUS stated that it will continue to broaden the e-cigarette track, expecting to become the top seller in the atomization technology industry in China by the end of 2019 and to rank among the first tier in the global atomization technology field. In the future, it is foreseeable that the leading e-cigarette camp represented by SNOWPLUS will lead more product and concept innovations in the industry.