IQOS 3.0 Review: What Are the Features of IQOS 3.0?

IQOS 3.0 Review Video: The introduction of the IQOS Multi product is clearly aimed at narrowing the competitive advantage of other products in terms of continuous puffs. As we all know, GLO and LIL have a broad user base, and users who prefer continuous puffs tend to favor such all-in-one devices. Therefore, the launch of the IQOS Multi responds to the needs of consumers, and I believe that some GLO and LIL users will continue to pay attention to or consider using the Multi.

The heated tobacco product IQOS has a strong momentum in the tobacco industry, having established flagship stores in over thirty countries and regions worldwide, capturing nearly 70% of the local tobacco market. Smokers who have tried this new type of tobacco product have significantly reduced or even stopped smoking traditional cigarettes.

Currently, there are no flagship stores for IQOS in China, and it has not yet gained popularity, but many smokers have privately tried IQOS. Today, I want to introduce this product, which claims to be the iPhone of electronic cigarettes: the fourth generation IQOS 3.0.


More refined materials and design

The appearance of the fourth generation IQOS 3.0 has changed significantly compared to previous models, especially in terms of materials and shape. The material of the device and heater has become matte. Additionally, the design of the heater is very high-tech, with the USB port located on the side, making the heater no longer a simple rectangular shape. The matte material combined with this shape gives it a high-end yet playful look. Overall, the fourth generation IQOS 3.0 electronic cigarette performs well in terms of aesthetics, both in appearance and feel, providing a quality experience.

Enhanced functionality for continuous puffs

The official data for the IQOS 3.0 indicates that the charging time for the heating stick has been reduced by about 30 seconds, from the previous generation 2.4 Plus's 4 minutes to approximately 3 minutes and 30 seconds. Additionally, the heating time for the heating element has increased from 180 seconds to 200 seconds, allowing for a more even and thorough heating of the tobacco sticks, resulting in a better and richer flavor. In terms of battery life, previous models required charging after each use, which was inconvenient for heavy smokers. The IQOS 3.0 Multi has made significant improvements in this area, integrating the charging device and heating stick, allowing consumers to take 10 puffs before needing to recharge.

Clean taste with low tar

One of the biggest concerns with smoking is the harm caused by tar. The common saying "smoking is harmful to health" is largely due to this substance called "tar." The fourth generation IQOS 3.0 has a very low tar content, and the taste is much lighter than that of traditional cigarettes. However, it is not a weak flavor; rather, it has a clean sensation, as if someone has filtered the tobacco taste for you, providing a fresh experience. Online data shows that the tar content is only 10% of that of traditional cigarettes, making its flavor clean and lacking the heavy feeling associated with traditional cigarettes, thus posing less risk to health.

Overall, the success of IQOS serves as a significant wake-up call for the Chinese market. The long-standing notion in China that smoking is harmful to health has largely remained superficial, limited to ineffective public service announcements and magazine ads. In the face of a large smoking population in China, there has never been a substantial effort to develop and innovate a new, health-beneficial alternative to traditional tobacco products. I hope that the Chinese tobacco industry can truly realize that the traditional tobacco sector can also experience a technological awakening, leading to more efforts in reasonable tobacco regulation and research to reduce the harm caused by tobacco.