KMOSE Secures Tens of Millions in Angel Funding

On August 20, news emerged that the newly established e-cigarette brand KMOSE has completed tens of millions in angel funding.

KMOSE revealed that this round of financing will primarily be used for product research and development, production, and the construction of channels and brand channels.

Founded in March 2019, KMOSE is an e-cigarette brand under Shenzhen Quxin Technology Co., Ltd., dedicated to crafting products with a spirit of craftsmanship, aiming to create safer, healthier, and cost-effective e-cigarette products that can be consumed by 350 million smokers.

It is reported that KMOSE's core founding team has years of experience in the internet, fast-moving consumer goods, and media sectors, focusing on product experience. They have established a sales channel network and have rapidly developed since their inception, becoming a dark horse in the e-cigarette industry.
 
KMOSE has recently been involved in two industry news stories.

On August 8, KMOSE claimed that its products were copied by a domestic e-cigarette startup, attracting attention and discussion within the industry. After testing and comparing the two products, it was found that there were indeed suspicions of copying. The e-cigarette brand in question has begun to modify the allegedly copied products, while KMOSE stated that the entire design is original.

A week later, on August 15, KMOSE announced that its Chinese name would be changed to "Kemi," previously known as "Kemo."

Kemi's CEO and co-founder Liu Haonan stated that the name change was not influenced by the copying incident.

He explained that KMOSE had started this brand upgrade strategy and name change as early as May.

"Changing from Kemo to Kemi will achieve higher brand recognition and better convey brand value," Liu Haonan stated. "The KMOSE brand has always aimed to redefine products and markets, aspiring to become a national-level alternative to smoking brand, and the character '米' better conveys the brand's purpose."

The copying incident in early August and the name change in mid-August have made KMOSE one of the brands with significant market presence since April.

In addition to frequent brand actions, KMOSE also has its unique approach to channels. KMOSE has its own channel team continuously expanding KA channels and retail terminal channels.

Unlike traditional e-cigarette companies that focus on agent channels and wholesale volume, KMOSE emphasizes the importance of offline channels while also building its own channel team to drive the maintenance and expansion of channels with the company's internal motivation.

As of now, KMOSE has established partnerships with eight well-known domestic convenience store chains (including exclusive KA channels), covering over 4,000 terminals.

In its "single-point penetration" channel strategy, KMOSE manages regions, customer relationships, and brand activities simultaneously, achieving refined operations in areas to cover the entire city.

Liu Haonan stated that Xiamen in Fujian has become a model city for KMOSE.

"During a recent visit to the Xiamen market, I found that KMOSE K1 is readily available everywhere. If a user cannot find it in one convenience store, the clerk suggests going to the nearby milk tea shop, and if that doesn't work, they can turn a corner and find it in the next coffee shop," Liu Haonan stated.

KMOSE also recently announced that its disposable e-cigarette product K1 series achieved 3 million yuan in revenue in its first month of launch, while its main pod product will be launched soon.

The completion of this angel round financing signifies that KMOSE officially enters the long-distance race of the e-cigarette competition, competing alongside at least 30 other brands that have also secured funding, collectively expanding the Chinese e-cigarette market.