RELX Announces Distribution Partnership in Saudi Arabia
RELX International has announced a partnership with SAF Trading Agencies for the exclusive distribution of RELX products throughout the Kingdom of Saudi Arabia. This is a highly significant partnership for RELX International, and we are pleased to work wi
RELX International has announced a partnership with SAF Trading Agencies for the exclusive distribution of RELX products throughout the Kingdom of Saudi Arabia.<\/span><\/div>
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“This is a very important partnership for RELX International, and we are pleased to work with SAF Trading Agencies, who will leverage their extensive KSA distribution network to provide our brand to adult consumers nationwide,” said Fouad Barakat, manager of RELX in Saudi Arabia, Kuwait, and Algeria, in a statement.<\/span><\/div>
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“Our goal is to increase brand awareness and sales, and to communicate our business message to our target audience, which consists of adult smokers who continue to smoke throughout the region.”<\/span><\/div>
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Since its establishment in the late 1980s, SAF Trading Agencies has developed into a broad corporate group covering various activities and markets, including pharmaceuticals, vaping, and food production.<\/span><\/div>
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According to RELX, the Middle East and North Africa region is one of the fastest-growing markets for vaping, expected to expand at a rate of less than 10% by 2024.<\/span><\/div>
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