Weekly Vape Brief: Luo Yonghao Starts Livestreaming for vvild ONO
Luo Yonghao has begun livestream promotion for vvild ONO, drawing attention to branding and online marketing in the vaping sector.

Hot news of the week
Luo Yonghao began to bring goods to vvild Ono Live Broadcast. The official website has been completely transformed
On the evening of May 31, Luo Yonghao began to bring goods for his company vvild Ono live broadcast in the Douyin live broadcast room. In the live broadcast preview, Ono's logo and even hammer related products were included in the shopping list. Ono previously renamed the official WeChat account to Ono Creation, and has long begun selling derivatives such as canvas shoes and T-shirts, which is suspected to expand into more categories. Onoe-cigarettesOn May 20, it issued a statement stating that all businesses of Ono e-cigarette are operating normally and the company's operations are normal. The name change of WeChat is only an official requirement of Tencent. vvild Ono's official website has deleted all e-cigarette information and Edison Chen's endorsement information, retaining only simple introduction information. People who are unfamiliar with it cannot see the business scope of the official website.
International organization advocates banning the sale of e-cigarettes in low-and middle-income countries
May 31 is the 33rd World No Tobacco Day. In order to protect young people from tobacco and nicotine, on May 27, the International Federation to Fight Tuberculosis and Lung Disease publicly issued a statement advocating banning the sale of e-cigarettes and heated tobacco products in low-and middle-income countries. The statement pointed out that there is growing evidence that a large number of e-cigarette users are also using traditional cigarettes. Even teenagers who have never smoked and have low risk of developing smoking habits in the future use e-cigarettes. The chance of smoking traditional cigarettes will also increase by two to four times.
The British Electronic Cigarette Trade Association releases safe operating guidelines for reopening e-cigarette stores
As e-cigarette shops in the UK will reopen on June 15, the UK Independent Electronic Cigarette Trade Association (IBVTA) has issued guidance on how to do it safely, according to Vapingpost. The guidance document has even been shared (and therefore approved) with the Minister of Public Health and Commerce, the Public Health Directors of Public Health and Local Authorities in England, and Trade Standards.
2. Domestic developments
China Center for Disease Control and Prevention: The use of e-cigarettes among middle school students in China increased significantly in 2019
May 31, 2020 is the 33rd World No Tobacco Day. The theme of my country's No Tobacco Day is to protect young people from traditional tobacco products and e-cigarettes. China Center for Disease Control and Prevention released the results of the 2019 Tobacco Survey among China Middle School Students. The results showed that the cigarette use rate among junior high school students has dropped significantly, and the e-cigarette use rate has increased significantly. Tobacco control work in vocational schools deserves attention.
Ningxia: 9.8% of high school students who have used e-cigarettes will speed up the tobacco control legislation process
Tobacco control is related to health and longevity. It is related to you, me and others. It is a people's livelihood project and an important task for healthy China, the construction of healthy Ningxia and public health. It is reported that the Healthy China 2030 Plan Outline Healthy Ningxia 2030 Development Plan and Healthy Ningxia Action put forward clear requirements for tobacco control work, building smoke-free party and government organs, consolidating the achievements of smoke-free health systems, creating smoke-free families, and comprehensively promoting smoke-free environment construction is included in the key content of tobacco control work.
KMOSE Kermi reached a cooperation with Zhongbai Supermarket and settled in more than 700 stores
Recently, KMOSE Kemi e-cigarette announced that it has officially reached a strategic cooperation with Zhongbai Holding Group Co., Ltd. Its electronic atomizing stick products have settled in more than 700 stores of Zhongbai Supermarket under Zhongbai Holding Group Co., Ltd.
Taiwan's Health Promotion Agency wants to ban the sale of nicotine e-cigarettes and heated non-burn products
Taiwan's Health Promotion Agency (HPA) wants to ban the sale of novel tobacco products such as e-cigarettes and heated tobacco products, the Taipei Times reported. On May 29, the agency announced draft amendments to the Tobacco Hazard Prevention Act (THPA) to cover products not currently covered by the law. An amendment would raise the legal age for smoking and the minimum age for purchasing tobacco products from 18 to 20.
Shenzhen releases its first youth tobacco epidemic survey report: the use rate of e-cigarettes exceeds that of cigarettes
On June 1, the first "Shenzhen Youth Tobacco Epidemic Survey Report" jointly released by the Shenzhen Tobacco Control Office and the Shenzhen Chronic Disease Prevention and Control Center showed that the situation of protecting young people away from tobacco is still very serious, and the temptation of tobacco to young people is becoming increasingly younger. Age, of which the use rate of e-cigarettes among young people reaches 2.5%, higher than that of cigarettes by 2.3%.
Brands participating in the Shenzhen August Electronic Cigarette Exhibition went out of the street: Yue carved 540 square meters and became the king of the exhibition
On June 5, it was reported that the floor plan recently released by the organizers of the IECIE Shenzhen Electronic Cigarette Exhibition to participating brands showed that the current mainstream small cigarette and large cigarette brands will basically participate in this e-cigarette exhibition. This Shenzhen Electronic Cigarette Exhibition was originally scheduled to be held in April, but was postponed to August 20-22 due to the COVID-19 epidemic. Compared with last year, the scale has been reduced by 2 exhibition halls. The current floor plan shows that there are 3 exhibition halls. It can be seen from the floor plan of the exhibition hall that the largest area is RELX Yuexie. The special exhibition size is 18 x 30 and the area reaches 540 square meters.
Shenzhen launches special action on World No Tobacco Day
Recently, the Shenzhen Tobacco Control Office launched a special operation to focus on e-cigarettes. Among them, an e-cigarette physical store in Nanshan District was filed on site for failing to post relevant logos in accordance with the law, or will receive a fine of 2000 yuan. This is also the first case in the country. In recent years, e-cigarettes have become a new favorite in the cigarette market, especially popular among many young people. Last year, the Shenzhen Tobacco Control Office organized the first youth tobacco epidemic survey. The survey mainly targeted junior high school and vocational high school students in Shenzhen. The results showed that the e-cigarette smoking rate among Shenzhen students is now 2.5%, which is higher than the cigarette smoking rate by 2.3%.
E-cigarette companies have grown rapidly and increased by 71,000 in three years
After 2013, e-cigarette-related companies have grown rapidly. A total of 18,000 new additions were added in 2017, 23,000 new additions were added in 2018, and 30,000 new additions were added in 2019, a year-on-year increase of 30%. In terms of regional distribution, the region with the largest number of registrations of tobacco-related companies is Guangdong Province, with a total of 316,000. Zhejiang Province ranks second and Hunan Province ranks third, with registrations of 285,000 and 163,000 respectively.
3. International developments
The Los Angeles County Department of Education filed a lawsuit against Juul, alleging it caused the popularity of e-cigarettes on campus
On Wednesday, the Los Angeles County Department of Education filed a lawsuit against e-cigarette giant Juul over the e-cigarette epidemic on campus. According to a release from the Los Angeles County Office of Education, the educational institution provides plans and services to 80 school districts and the lawsuit was filed under a coordinated process by the San Diego County Office of Education. The lawsuit alleges the e-cigarette company played a role in encouraging and spreading the popularity of e-cigarettes in schools, damaging the learning environment and interfering with school property and public resources.
New York Times: Puff Bar uses COVID-19 to promote e-cigarettes to teenagers
According to the New York Times, Puff Bar's e-cigarette company's products have quickly surpassed Juul in the United States and promoted its products in advertisements to get rid of parental dogma and pressure. Members of the U.S. House of Representatives this week asked the Food and Drug Administration (FDA) to ban the fast-growing e-cigarette Puff Bar, which has quickly replaced Juul as the preferred e-cigarette for young people.
Puff Bar sells more than 300,000 units per week, with sales of $3 million in April
Based on data used only to track channels, including convenience stores and some other retailers, but not online sales or e-cigarette stores, sales of Puff Bar, the best-selling single-use e-cigarette in the United States, have stabilized at more than $3 million per week since April, and now sells more than 300,000 cigarettes per week.
E-cigarette company EAS is filing a PMTA application with the FDA
According to foreign reports, e-cigarette company EAS is submitting a PMTA application to the FDA for Leap? Leap Go? Apply for pre-market tobacco use. EAS will submit its application nearly three months before the deadline, demonstrating EAS's commitment to the steam industry, which is committed to finding alternatives to combustible cigarettes, to satisfy retailers and adult smokers. The company will continue to maintain the highest standards and is committed to prioritizing hazard reduction as the steam category continues to evolve.
Altria counterclaims Renault Tobacco infringes 9 patents on Juul e-cigarettes
According to foreign reports, Altria Group's e-cigarettes and smokeless tobacco division filed a lawsuit against rival RJ Reynolds Steam Company on Thursday, accusing it of infringing patents on e-cigarettes and related products. According to a lawsuit filed in the U.S. District Court for the Central District of North Carolina, Vuse Vapor e-cigarettes made by Reynolds Vapor, owned by Reynolds America, infringed nine patents held by Altria Customer Services.
The South African Steam Association urges government to distinguish e-cigarettes from cigarettes and allow sales during the epidemic
Recently, South Africa's e-cigarette industry asked the government to treat e-cigarettes differently from cigarettes and allow it to sell products online and through delivery during the COVID-19 risk level 3. As restrictions began to relax, the South African government announced in April that it would allow cigarette sales to resume from May 1, but the decision was reconsidered at a later date.
Sales of e-cigarette store Greenlane fell due to ban
Greenlane Holdings, Inc. (GNLN) reported a decline in revenue for the first quarter ended March 31, 2020. Sales fell 32% from US$49.9 million in the same period in 2020 to US$33.9 million in the first quarter of 2020. Greenlane blamed the FDA for restricting sales restrictions on certain products, mainly mint-flavored JUUL, and Greenlane subsequently adopted a plan to abandon low-margin JUUL sales and focus on higher-margin products.
Former Canadian health minister accused of hypocrisy when joining JUUL's board
In 2014, former Canadian Health Minister Rona Ambrose said that currently, in the absence of scientific evidence of safety or effectiveness, we continue to urge Canadians not to use these e-cigarettes. But in May this year, Ambrose joined Juul and was criticized by Twitter users.
Study: E-cigarettes have a smoking cessation success rate of 18%, which is nearly twice that of nicotine replacements
A recent study published in Addiction aimed to determine the effectiveness of nicotine gum in preventing relapse after quitting smoking, reported Vapingpost. Studies have shown that using nicotine gum reduces the risk of occurrence by 55% compared to using placebo. But another study found that the withdrawal rate of nicotine replacement therapy (NRT) one year after quitting smoking reached 9.9%, while the success rate of the e-cigarette group was almost twice that, with a withdrawal rate of 18%.
Medical experts advise e-cigarette users to clean e-cigarette holders regularly
Amid concerns that harmful bacteria may enter the body from the mouth, medical experts have warned e-cigarette users that improper cleaning of e-cigarette devices may cause health problems. Suzi Gage, a university scholar who studies recreational drug use, said moisture associated with breathing in vapors may harbor bacteria. She suggested that if e-cigarettes or cigarette cartridges are not cleaned enough regularly, it could cause users to get sick.
New Zealand's e-cigarette advocacy group says the new e-cigarette bill is counterproductive to smoke-free goals
In the past few months, several health agencies in New Zealand have sent comments to the government on the upcoming Smoke-Free Environments and Controlled Products (Evaporation) Amendment, which appears to be drafted in favor of tobacco companies. However, the bill has now been finalized and cannot be amended. After the amendment was finalized, Nancy Loucas, director of the Aotearoa Vapers Community Advocacy Group (AVCA), said: Preventing smokers from having easier access to risk-reducing aerosolized products will risk causing the government to miss its 2025 smoke-free goal. rdquo;
Mouse study: E-cigarette fog may affect the fetus
As the use of e-cigarettes during pregnancy remains controversial and has sparked debate between pros and cons, a recent study aims to address the issue by analyzing the effects of e-cigarette aerosol exposure on adult male offspring rats. The results showed that aerosol exposure during pregnancy and lactation impaired long-term memory in adult offspring relative to fresh air (P 0.05). To this end, the researchers concluded that smoking during pregnancy should not be encouraged.
4. Industry data
The industrial chain of the e-cigarette industry is clear and complete
E-cigarettes are one of the new types of tobacco. They are electronic products that imitate cigarettes. In the early days, they rose in Europe and the United States due to their positioning of smoking cessation and cigarette replacement and street culture. Since their development, they have formed a relatively large consumer market. Data from the World Tobacco Report shows that global e-cigarette sales continued to increase from 2012 to 2018. By 2018, global e-cigarette market sales were approximately US$14.5 billion, a year-on-year increase of 20.83%.

Since development, the industrial chain of the e-cigarette industry has become relatively clear and complete. The upstream of the industrial chain includes raw material suppliers and component manufacturers, which are mainly responsible for chip design and manufacturing, the production of components such as smoke oil/smoke bombs, batteries, plastic hardware and atomizers. The midstream is brand owners and manufacturers; the downstream is sales channel owners.




