Major Media Shift Tone: Is the Vaping Industry Poised for a Rebound?

Recently, e-cigarettes have been in a state of constant negative news, and the poor trend of media public opinion has left the entire industry in a low mood.

However, recently we have discovered that the attitude of the country's authoritative media towards e-cigarettes has suddenly turned upside down, and various positive and objective news reports have appeared frequently, and people in the e-cigarette industry have also become excited.

Representative by "Beijing Youth Daily" and "People's Daily", authoritative media explained previously reported problems such as e-cigarette lung disease and cleared e-cigarettes.

"Beijing Youth Daily" reported that according to a professor at New York University, the e-cigarette liquid used by more than 500 lung disease patients abroad is a street drug and has nothing to do with e-cigarettes sold through legal channels.

“If all American smokers switched to e-cigarettes. Will save at least 7 million lives.& rdquo;

The People's Daily provided more specific and favorable data research data:

The UK Department of Public Health (PHE) reports that the cancer risk of electronic smokers is less than 0.5% of that of traditional smokers.

Compared with some previous reports on the hazard of e-cigarettes, the data given in this article is more comprehensive and authoritative.

The data comes from experimental results obtained at the University of St Andrews in the United Kingdom. This experiment proved its reliability by excluding interference information, setting up a control test group and modeling.

Simply put, if enough authoritative institutional experimental conclusions can be given, it will be more helpful for people who pay attention to e-cigarettes to objectively understand e-cigarettes, and it will be easier to convince people.

Such news reports are absolutely good for the e-cigarette industry.

Looking at the two news pieces together, some people are excited and think it is official publicity that is good for the market; some people are sensitive and think it is a signal for the national team to enter.

In LOVEVAPE's eyes, this is just a normal stage of education popularization:

After fully reminding some of the problems that do exist in e-cigarettes themselves, we will use a more formal and objective way to let people understand the advantages of e-cigarettes.

It's good to have good news, but don't get too excited. It's not advisable to be self-satisfied, self-closed, or disorganized.

Steady formalization and compliance is what e-cigarette companies and practitioners should do, and it is also what LOVEAPE has always been committed to.

For e-cigarettes, the most urgent issue to be solved is the protection of minors. As for what attitude should be towards adult smokers, it requires subsequent rectification by authoritative media.